What is Local SEO? and what are the advantages and benefits of local SEO We’re going to be taking a closer look at this article.
Digital marketing services are now available that are both specialized and broad in scope. Penalty recovery, backlinks, local SEO services, content SEO, and even highlighted snippets are all now available from a variety of SEO businesses. But have you ever considered what might be causing this shift?
It’s because a lot of SEO firms specialize in one or both of these disciplines. Businesses opt to collaborate with a variety of agencies depending on their areas of competence. Sometimes, one agency will handle SEO, while another will handle Social Media or Paid Channels.
Local SEO is one such niche channel that has exploded in popularity over the years. You may already be aware of ‘What is SEO’ and how it has aided firms in their expansion. There are numerous SEO case studies available on the internet that demonstrate how SEO has aided firms in increasing their visibility and profitability.
For example, if you own a small café, restaurant, photocopy shop, or vehicle garage with a physical company location, you should use local SEO services. You might be wondering why they should go with a local SEO company. We’ll go through the advantages of local SEO in greater detail later, but first, let’s define local SEO for our new visitors.
Local SEO, to put it simply, is the process of increasing a company’s search exposure in a certain geographic area. Increased visibility leads to increased engagement and income.
Returning to the original question, what are the advantages of local SEO? In India, internet usage is expanding at a rate that has never been seen before. We’re all aware of the Jio effect, and to add gasoline to the fire, China began shipping high-quality smartphones to India at affordable costs.
In addition, the number of search inquiries connected to local search has increased dramatically. Local search accounts for 88 percent of all mobile phone search queries. As a result, having an online presence for your company is essential.
What is Local SEO?
Local SEO is a kind of search engine optimization (SEO) that makes your company more prominent in Google’s local search results. Local SEO can assist any company that has a physical location or serves a specific geographic area.
What Is SEO Used For?
SEO is a set of concepts and tactics for increasing search engine traffic to your website.
Listed below are a few useful SEO strategies:
- Using strategic keywords in your content
- Link building
- Speed optimization
- Updating metadata
- Mobile optimization
Advantages and Benefits of local SEO
1. Easy Listing
With Google My Business replacing practically all other local directories, listing your business online has never been easier, and it’s completely free.
Increase In Visibility
When you post your business online, it will appear whenever a user in your area searches for something relevant to it. This will help you appear more prominently in Google Maps and Local Search Results. For example, suppose you own a medical store and someone in your neighbourhood requires an emergency kit.
He then types in “medical near me” or “medical shop” into Google, which returns a list of all the medical shops in your area in the form of three packs. You can expect your listing to appear in the 3 pack because it is already listed.
2. Get More Local Reviews
Quality ratings and reviews give your company a more trustworthy and reliable image. Simultaneously, based on your ratings and reviews, search engines will favor your listing over others.
3. Compete with other local business
If you offer high-quality goods or services and have better-optimized your business listing than your competition. As a result, you will almost certainly appear in local search results for searches connected to your business.
4. Gaining New Customers & Customer Retention
Adding your business to a directory can help you reach out to more potential clients. Because you currently provide high-quality items or services and have positive ratings and reviews, consumers are more likely to return to you for purchases than they are to others.
5. Higher Conversion Rate
Let’s pretend you own a small bakery or a tour company. Someone found your listing by doing a local search for “bakery near me” or “tour operator near me.” They call you up and ask you to deliver certain bakery products to a specific location or buy a ticket for a specific trip because you provided your phone number on the company directory.
You’ve effectively transformed a local search inquiry into a successful purchase by giving searchers easy access to your contact information.
6. Business Reputation
With the help of Local SEO, you may expand your reach in your local area and earn a lot of money. What they will remember is how you treat your consumers. As a result, establishing and maintaining a positive corporate reputation will have an impact on your company’s success.
We hope that the advantages of local SEO have become evident to you by now. Over a short period of time, the number of searches for local SEO has skyrocketed.
MUST READ: SEO basics 2021: you need for optimizing your site
7. Reduce Advertising Costs
When searching for a specific type of business, more than 80% of mobile users select the “near me” option. That’s a score of more than 4 out of 5!
Assume you’ve climbed high enough in the rankings thanks to local SEO. In that situation, instead of spending money on sponsored social media campaigns or placing advertising in newspapers and sending out fliers, you might use that money to target locals.
When opposed to paying for ads to ensure you appear in local search results, having excellent local SEO is more cost-efficient and offers a higher return on investment in the long term.
8. Build Community
Shop local is popular among marketers as well as local residents who wish to support local businesses. Buying locally, after all, contributes to the local economy.
One of the advantages of local SEO, as you may have guessed, is that it helps keep things local.
If your brand is all about being proud of where you’re from, you’ll need to do more than remember clients’ names and order things that are popular in your area. It would be beneficial if you let potential customers know that you are located within walking distance of them.
Who knows, perhaps being in local search results will lead to sponsorship opportunities. Having your name on the jersey of a local sports team can also help (for both your business and the team.)
MUST READ: Types of Digital Marketing (2021)
9. Increase Web Traffic
If you don’t use local SEO, you may find yourself competing for search results with business on the other side of the country that are larger than you.
That means you’ll almost certainly be overlooked until a mobile user on their lunch break decides to go to the third page of search results and notices you. However, if you appear more frequently in searches, more people will click on your website link to see what you have to offer.
Unlock The Benefits of Local SEO
It’s difficult to ignore the value of local SEO services in raising your company’s profile and potentially increasing revenue.
However, there are various factors to consider when implementing local SEO, and they go beyond simply identifying your location. The more citations (places on the internet that reference your business) you have, the more likely you are to be found locally.
Here are some statistics that support the conclusion:
The number of searches that include the phrase “near me” has increased by 150 percent in comparison to previous years.
Almost 74% of customers who searched for anything in their area went to the business the same day.
Local SEO is all about increasing the exposure of your business in a local area, regardless of what industry you’re in. By delivering the greatest offerings and making the most of their business listing, business owners may persuade, engage, and experiment with their potential clients.