“What matters most to customers these days?” This question continues to reverberate in the minds of marketers and business owners all around the globe!
Today’s sellers aren’t solely focused on making a profit. They understand that getting leads and nurturing them to the point where they are convinced to buy from you again and again is the key to a successful business. This method is known as Content Marketing, and it differs from the obnoxious ‘in your face’ advertising that customers dislike.
Today, 47 percent of internet users have installed an ad-blocker, according to GlobalWebIndex. It means that your adverts have a lower likelihood of reaching the target audience. In contrast, according to PointVisible’s research, 60% of B2C marketers are now committed to content marketing. The figure alone should inspire business owners to focus their efforts on tried-and-true content tactics.
The route to success with valuable content creation, on the other hand, is not easy. Marketers confront numerous obstacles, including obtaining engagements, calculating ROI ahead of time, and posting consistently.
You’ve come to the correct spot if you want a clear, actionable plan for effective content marketing. We’ll suggest some of the most effective Content Marketing techniques for increasing brand awareness and, finally, soaring success!
SEO Optimized Blog
SEO and content are inextricably linked. If your website has little traffic, you won’t be able to succeed with solely high-quality content. It is also impossible to get leads solely through traffic unless you provide significant value to your visitors through your content. A well-optimized blog on your company’s website can help boost visitors.
Keywords, as we all know, are what generate search engine traffic. You’ll obtain a large list of main, LSI, and long-tail keywords if you use tools to look for relevant keywords in your niche. You won’t be able to fit them all on your home page.
However, you can accomplish it fairly effectively on your blog by producing keyword-rich blog posts about topics that your target clients might be interested in.
A well-optimized blog article will help your website rank higher, making your business more apparent to potential customers. According to Ignite Visibility, the first three results on a search engine result page receive half of the hits.
A Website Optimized For Mobile Conversion
If someone visits your website on a mobile phone, it must reformat itself in order to reach the world’s three billion mobile phone consumers. People today are impatient and harried, therefore their internet experience should be simple and enjoyable. This is one of the most important aspects of a successful marketing strategy.
If you omit this step, your visitor would experience friction when navigating your website, which could make conversion more difficult. To make your website mobile-friendly, include features like larger buttons, autofill forms, location detection, and the option to checkout as a guest.
Offer Real Value With Valuable Content
In addition to being far more cost-effective than adverts, valuable content will generate leads and sales. Content marketing creates 3x the leads and costs 62 percent less than outbound marketing, according to Demand Metric Statistics.
It’s easier said than done, but supplying your consumer with enough value in the form of content to persuade him to stay is a difficult goal to meet. We do, however, have multiple examples of firms with significant social media followings and high website traffic. What makes them so good at it? Without a doubt, with relevant and fascinating information!
Consider the case of Investopedia. When we’re unsure about a financial word, we virtually always find an Investopedia link in our Google search results. They’re doing an excellent job at clarifying financial terms and informing the general people about financial issues in plain English. They simplify difficult topics by providing real-life examples and succinct definitions.
Guest Posting
Guest blogging on other websites is a powerful inbound marketing approach that will certainly boost your company’s success. It’s a type of content marketing that helps you gain quality backlinks, establish your authority as a subject expert, create leads, and increase your brand’s visibility. It will also aid in the development of relationships within your niche.
Post blogs on existing websites in addition to developing material for your own website and social media channels to gain some great benefits for your brand.
Interact With Potential Customers
To develop trust and loyalty, you must communicate with your customers. Your customers should have the impression that you are always available to listen to and respond to their concerns and suggestions.
93 percent of marketers feel that interactive content is effective, according to the Go Gulf Report. This year, 88 percent of marketers plan to develop interactive content in 10-30 percent of their material.
McDonald’s Canada once executed this plan brilliantly and communicated with their consumers by addressing nearly 10,000 customer queries. According to their chief marketing officer Joel Yashinsky, it helped them gain a lot of confidence, and customers appreciated the brand’s honesty.
Share Your Brand Story Via Video Content
According to Cisco, video will account for 82 percent of all internet traffic by 2021! As a result, failing to include video content in your content marketing strategy must be the worst blunder you’ve ever made.
People enjoy watching videos. They also enjoy listening to and watching stories. Stories of how a brand came to be, how it became successful, how a person got to where he is now, and the problems he faces on a daily basis. All of this is too fascinating for the general people, and these stories provide them with a lot of motivation.
Gary Vaynerchuk, better known as Gary vee, is an entrepreneur and well-known internet celebrity who exemplifies how video storytelling can propel a person to fame. In his videos, which have received millions of views, he explains his life storey, difficulties, and business. He is a terrific role model for many people who aspire to achieve great things in life.
Audio Content
Podcasts are a popular way to reach out to your audience and keep them interested in your material. When we look at the figures below, we can see how powerful audio material is.
Jay Shetty, a well-known British author and former monk, used his podcast “On Purpose” to propel him to new heights. His popularity is evidenced by the fact that he has invited celebrities such as Kobe Bryant, Kim Kardashian, and Alicia Keys to appear on his podcast.
Takeaway
To quickly grow your content marketing, you’ll need to develop a well-defined strategy with specific objectives in mind. It would be ideal if you included methods that are appropriate for your target audience. Don’t jeopardise your brand’s image by choosing methods that can harm it.
You can choose from the methods listed above for successful content marketing because they are all validated by recent statistics and have been used by firms that have become extremely successful. You will be able to determine the techniques that are most effective for your brand over time.