If you think that the web only needs a few countable types of content writing, then you are mistaken. In fact, the web is much more than that.
With every hour a new type of content takes birth on the world wide web and with that increases the need for different types of content writers. In fact, it would be foolish to think that one content writer can deal with all types of content writing.
Every writer specializes in a type of writing and to be able to make the best content available for your users, it is equally important to invest in the right kind of content writer for your website.
To make the decision simpler, I have explained 7 types of content writing. If you are a writer, you will find your niche and if you are a website owner, you will know which kind of writer you need.
Let’s get started!
07. SEO Writing
SEO writing is the type of writer that most of us are familiar with. It is one of the most integral parts of search engine and digital marketing. With the advent of the digital age, the demand for SEO writers has also spiked up.
The quintessential part of this type of content writing remains to understand the search engine trend, optimize the content with the help of thorough keyword research and follow every aspect to make your article or blog post rank on the search engine.
It is SEO writing that plays a crucial part in making a new brand visible in the digital world and bringing in organic leads. Their work is not limited to writing but to also looking for topics that will perform well on the internet.
While the most important part of SEO writing remains to be aware of the changing search engine trends.
06. Technical Writing
Unlike SEO writing, technical writing is a way to fill the gap between technology and the audience. Not everyone understands the crooked language of technology. To make lives easier, a technical writer conveys the same idea in a layman’s words.
It is very important to comprehend technical terms and functionality in this type of content writing. Only if you understand the system properly will you be able to convey it to a larger audience.
In technical writing, it is not only a knowledge of computers, software, hardware or electronics is crucial. You must also be an excellent and clear communicator of language.
05. Marketing & Communication Writing
Now, this is an interesting type of content writing. In fact, this does not limit a writer to just writing content. It helps him plan content writing strategies by using different SEO tools that will sell the product.
While SEO writing is about ranking on the search engine, Marketing and communication writing is to compel a user to take an action. Such writers mostly focus on selling the product on the internet. It may not be limited to just writing a blog post but can go up to writing e-books, press releases and advertising banners.
The central idea remains to advertise the product aggressively and create a market for people to indulge in. Marketing and communication writing needs a little hint of creativity, a lot of research and strong selling skill.
04. Featured Writing
Featured writing is one of the coolest types of content writing. It takes a lot of honour and pride to be a featured writer. In fact, it means that you are just not a professional writer but an expert in your field.
A lot like a column writer in print newspapers featured writing is nothing but having a column in the digital space. Features writing most deals with writing for a particular space on the website. It can be anything from a short story, poem, satires, fashion blogging, lifestyle, etc.
(I would kill to be a featured writer).
The best way to do so is to write for websites that specialize in different categories and write for the category that works out the best for you.
03. Press Writing
Press writing is a type of content writing that mostly focuses on e-newspapers and digital magazines. It deals with keeping an intensive track of the latest news, creating content around it and publishing online.
But it is not limited to that. Press writing can also deal with communicating information about a new launch, development or expansion of a business. The writers involved in press writing have to provide their audience with insights of the business they are associated with. Their focus is to give information before the marketing team takes over.
02. Business Writing
Personally, of all the types of content writing, business writing can be categorized as the most boring one. However, if you are a person who is interested in spreading the news about new business development, market prices, startups or anything that has to do with the commerce section of the world, this type of writing is for you.
It comes as an added benefit if you are an expert in insurance. This brings me to the last of the lot, and it may interest you if you are not sure about your writing.
It is one of the most unlikely types of content writing especially because writing is about creating a portfolio as a content writer. However, ghostwriting is a little different from most of our writing types.
Oh, it definitely doesn’t have anything to do with writing about ghosts of paranormal activities. Ghostwriting is in its truest sense writing content for someone else. The content mostly gets published under someone else’s name.
The writer’s name will not be seen anywhere in the writing. In fact, most of the SEO content writing companies offer the same work under the title of Ghostwriting, where you write the content for them but they publish it under the company’s name.
The challenge kicks in when you have to work like the chief editor of the website, research like an SEO strategist but deliver content under the company’s name.
All these types of content writing have been an active part of the worldwide web but most of us have only heard about SEO writing. If you think that digital content writing types are only limited to that, then you are missing out on a lot of scopes.
The best way is to explore, write different types of content, find your niche and invest a good time in it to become an expert. Additionally, each of these industries have a lot of scope and will always pay you well at the end of the day.
Now, money can’t buy you happiness but it is okay to be sad and keep writing in a Lamborghini.
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6 Magic Ingredients For An Effective Content Writing
Because it drives search engine results, generates traffic to your page, and identifies your business as an industry leader, content writing is just as vital as the website. In today’s content driven economy, your ability to utilise content for business benefits is determined by both quality and quantity.
Although there is no magic recipe for high-quality content writing, there are a few things you can do to increase the quality and quantity of what you write.
So let me help you with these 6 tips for outstanding content writing that will make people read and engage with your content.
01. Eye-Catchy Headlines
The headline decides whether or not the rest of your work will be read. You won’t get the desired outcomes with your content if the headline doesn’t pique the reader’s curiosity, evoke an emotion, or make them want to learn more about the subject.
Let’s say you get 100 visitors to your blog. Only 20 of them will read the rest of your material, despite the fact that 80 of them will read the headline. Your headlines have a lot of work to do.
Strong headlines contain particular information and a little description to entice readers, but they don’t tell the entire narrative. It discovered that the sweet spot for headline length is 65 characters.
Of course, the length of your headline isn’t the only consideration. The words themselves are crucial. Instructional terms such as “you should know” and “why you should” are the most likely to be posted on Facebook.
02. Keep Your Intro Game Strong
After the headline, you have three seconds to keep readers interested. The initial sentence also influences whether or not people read the rest of your article. As a result, it should grab the reader’s attention and lead them naturally to your first point.
According to Nielsen Norman Group, readers spend about 57 percent of their page reading time above the fold, before scrolling. Only the most dedicated make it much further with the second screenful of content, where the proportion drops to just 17 percent.
Don’t expect your readers to stick around if your introduction doesn’t immediately grab their attention. Jumping right into the content promised by your headline is the best method to keep your readers reading.
For example, if you’re reading this, chances are you want to improve your writing skills. So, in the opening, I acknowledged your problem and mentioned that the purpose of this essay is to assist you in finding a solution.
If you’re still reading, that intro must have really worked!
03. Write For The Reader
A catchy start can help you maintain your readers’ attention for longer, but it’s not a panacea. You must write specifically for your target audience. To put it another way, write for a specific group of people rather than for everyone.
It’s similar to the difference between an article on “excellent content writing” and one on “great writing,” to provide a simple example.
I can make educated guesses about you because you’re looking for content writing suggestions. You might, for example, work in marketing or create marketing-related material.
If this were an article about “excellent writing,” you could be anyone from a student to a novelist who is experiencing writer’s block. I’d be unlikely to hit the mark for any of those audiences if I tried to write for all of them.
04. Have A Voice
The material you post is your company’s voice, and it should reflect your brand’s personality. It’s critical to match your writing tone to your target audience, business objectives, and brand persona.
Why do some brands’ content make them stand out more than others?
We now know it’s down to a variety of elements, the majority of which are directly tied to brand voice, or the personality you assign to your business.
Continue writing once you’ve worked out who you’re writing for and what interests them. It’s all about maintaining a level of consistency.
Unless you have a single person in charge of all content production and communications, you’ll need to share your brand voice with your whole team in a single, easily accessible document. Otherwise, you risk having several writers utilising opposing viewpoints and tones.
Your brand voice document should include at the very least a description of your audience and the way they talk about your ideal relationship with your audience, your brand’s key principles and goal statement.
05. Engage With Your Audience
Your audience will bounce if your content does not rapidly captivate them once they get on your page, no matter how appealing your headline is.
To demonstrate this, let’s look at some additional BuzzSumo studies. They used machine learning models to figure out how to write interesting content. Only a small percentage of the items studied fared well on both Facebook and Twitter.
This demonstrates how users on various platforms interact with various types of material.
Then there’s the actual writing.
As a marketer, I’m sure you’ve heard that good content creation requires clear language. According to the study, information with high readability scores did not perform significantly better than content with lower readability scores.
To put it another way, writing interesting content is about using language that your target audience will understand and appreciate. As a result, oversimplifying or complicating for the sake of simplifying or complicating is likely to be ineffective.
06. Write What They Want To Read
Consider this scenario: you were looking for content writing advice on Google, came across this article, and then discovered a wealth of material on how to make better video content.
Imagine if, instead of specific advice, I simply published 2,000 words about why great content is important but never showed you what it looks like or how to create it.
If that happened, you’d probably stop visiting my site in the future.
That’s why, before you start writing, you need to figure out what consumers desire from your content through keyword research.
Data isn’t difficult to come by, fortunately. You can find frequently asked questions about your chosen subject by using a tool like Semrush. It informs me what people are curious about and why they care. This informs me of what should be included in my paper.
In order to convert site visitors into delighted consumers, effective content authoring is essential. It’s not enough to just get content out there; it’s also critical to create high-quality content. Website content is crawled by search engines, which reward well-written articles by ranking them higher in search results.