If you’re a blogger or webmaster, Google Adense is the first thing that comes to mind when someone mentions monetization.
Although there are various alternative ways to monetize your website, the majority of individuals start with AdSense. Google AdSense was first introduced in 2003, and it has come a long way since then. Things aren’t the same as they were 2-3 years ago, when adverts from a blog’s service were the primary source of revenue.
Lack of advertisers who are spending on advertisement is a major factor for low CPC in India. The majority of Indian people look for cheap and free services over internet. This drags the advertisers to spend less on ads in India and other Asian countries compared to the USA and other European countries.
Many bloggers (particularly tech bloggers) have seen a significant drop in their CPC during the last few months (CPC). Look into this perplexing scenario and discover the specific issues that Indian bloggers are having with Google AdSense.
Why LOW CPC ads for Indian AdSense Publishers?
To begin, I used Google Keywords Tools to search for the precise phrase “Blogging Tips” in the United States, which yielded an average CPC of Rs.287. When I ran the same search using India (an Indian country) as the country filter, the CPC was as low as Rs.18. It was a startling discrepancy, implying that publishers receiving Indian Ads for the keywords stood to lose about 269 INR per click. You’re missing 26900 INR if you multiply it by 100, and that’s just for this single keyword. Other keywords had larger margins as well. Then I thought to myself, “Why is there such a difference?”
I finally found the solution that had been strewn across my body. According to research, Indians spend 43% less money online than Americans. I’m not just talking about normal customers, bloggers, and webmasters here; I’m also talking about small and large businesses’ internet marketing expenses. When compared to their operations in other countries, multinational firms spend 30-40 percent less on the internet and inbound marketing in India. The key reason for our country’s lower CPC is a lack of advertiser interest and awareness of the effectiveness of social media marketing.
I’m using Google AdWords to conduct keyword research, and I’m targeting two distinct nations for the same Keyword: “US” and “India,” as you can see from the difference in Approx. CPC cost.
Free Stuff and Purchasing power = low CPC:
Why do businesses spend less money in this area?
Despite the fact that we are the world’s third-largest Internet user, countries such as Russia, the United Kingdom, and Australia pay higher CPCs and have a constant influx of new online advertisers, we are the world’s third-largest Internet consumer. After doing some investigation, I discovered that Indians believe they can acquire everything for free online.
We choose the world’s largest number of contests, sweepstakes, free hosting services, and so on. As a result, there isn’t much potential for turning visitors into leads and, eventually, consumers. This is the key cause behind our low CPCs. Companies are willing to spend millions more on AdSense advertising if they know they will get a strong return on their investment (Return of Investment).
The only way to solve this difficult problem is to become aware of it. As bloggers, we must promote and write about the potential of social media and internet marketing, as well as how they can be utilized to convert visitors more effectively than conventional media such as television or newspapers.
People require better, simpler, and more secure methods and assurances when making online payments. Banks must be flexible when it comes to services like PayPal so that more people can sign up for them. Until then, we’ll be struggling to locate a nice, stable niche in the Indian AdSense Market as bloggers.
If you rely on AdSense revenue, you should start targeting organic visitors from the United States, and if you use high CPC phrases and have decent U.S traffic, you may expect to earn more money per click on your AdSense advertisements. Another option is to choose a speciality where you can expect more purchasing power. In India, for example, a group of 18-24 year old’s will have less purchasing power, whereas a group of 25-40 years old’s will have more.
You may also take advantage of the SEMrush free trial code to receive a free account and a list of high CPC keywords for your field. Now, write killer articles that target those keywords and strive to rank as high as possible. This may take some time, but if you can rank at the top for any high CPC term and use intelligent ad placement, you may make a lot of money with AdSense. Anyway, there are a slew of other techniques we may use to boost our AdSense earnings, but for now, let’s stick to our main issue.
Average Cost per Click by Country: Where in the World Are the Highest CPC rate?
| Country | CPC rate |
| The United Arab Emirates | CPC 8% greater than the US average. |
| Austria | CPC 2% less than the US average. |
| Australia | CPC 5% less than the US average. |
| Brazil | CPC 11% less than the US average. |
| The United Kingdom | CPC 13% less than the US average. |
| New Zealand | CPC 14% less than the US average. |
| Chile | CPC 16% less than the US average. |
| Switzerland | CPC 21% less than the US average. |
| Italy | CPC 25% less than the US average. |
| Canada | CPC 29% less than the US average. |
| Germany | CPC 31% less than the US average. |
| Turkey | CPC 32% less than the US average. |
| Finland | CPC 33% less than the US average. |
| Jamaica | CPC 33% less than the US average. |
| Norway | CPC 34% less than the US average. |
| The Dominican Republic | CPC 40% less than the US average. |
| Ireland | CPC 40% less than the US average. |
| Iceland | CPC 44% less than the US average. |
| Portugal | CPC 44% less than the US average. |
| Greece | CPC 46% less than the US average. |
| Lebanon | CPC 47% less than the US average. |
| Japan | CPC 47% less than the US average. |
| Sweden | CPC 49% less than the US average. |
| Spain | CPC 50% less than the US average. |
| Mexico | CPC 50% less than the US average. |
| Cambodia | CPC 51% less than the US average. |
| Armenia | CPC 52% less than the US average. |
| South Africa | CPC 55% less than the US average. |
| Israel | CPC 55% less than the US average. |
| Netherlands | CPC 56% less than the US average. |
| Algeria | CPC 56% less than the US average. |
| Nepal | CPC 57% less than the US average. |
| Denmark | CPC 57% less than the US average. |
| Belize | CPC 57% less than the US average. |
| Singapore | CPC 58% less than the US average. |
| Thailand | CPC 58% less than the US average. |
| Saudi Arabia | CPC 60% less than the US average. |
| Macedonia (FYROM) | CPC 61% less than the US average. |
| Trinidad and Tobago | CPC 61% less than the US average. |
| Nicaragua | CPC 61% less than the US average. |
| Oman | CPC 61% less than the US average. |
| Indonesia | CPC 62% less than the US average. |
| Rwanda | CPC 62% less than the US average. |
| Croatia | CPC 63% less than the US average. |
| France | CPC 64% less than the US average. |
| Libya | CPC 64% less than the US average. |
| Kuwait | CPC 64% less than the US average. |
| Egypt | CPC 65% less than the US average. |
| Belgium | CPC 69% less than the US average. |
| Romania | CPC 69% less than the US average. |
| Panama | CPC 69% less than the US average. |
| Uganda | CPC 69% less than the US average. |
| Bulgaria | CPC 71% less than the US average. |
| Peru | CPC 71% less than the US average. |
| Albania | CPC 72% less than the US average. |
| South Korea | CPC 72% less than the US average. |
| El Salvador | CPC 73% less than the US average. |
| Zimbabwe | CPC 73% less than the US average. |
| Jordan | CPC 73% less than the US average. |
| Costa Rica | CPC 73% less than the US average. |
| Uruguay | CPC 74% less than the US average. |
| Tunisia | CPC 74% less than the US average. |
| Kenya | CPC 74% less than the US average. |
| Malaysia | CPC 75% less than the US average. |
| Philippines | CPC 75% less than the US average. |
| Vietnam | CPC 76% less than the US average. |
| Sri Lanka | CPC 77% less than the US average. |
| The Bahamas | CPC 77% less than the US average. |
| India | CPC 77% less than the US average. |
| Argentina | CPC 78% less than the US average. |
| Hungary | CPC 78% less than the US average. |
| Morocco | CPC 78% less than the US average. |
| Bangladesh | CPC 79% less than the US average. |
| Slovakia | CPC 80% less than the US average. |
| Mauritius | CPC 81% less than the US average. |
| Qatar | CPC 81% less than the US average. |
| Bolivia | CPC 81% less than the US average. |
| Poland | CPC 81% less than the US average. |
| Luxembourg | CPC 82% less than the US average. |
| Ecuador | CPC 82% less than the US average. |
| Colombia | CPC 83% less than the US average. |
| Russia | CPC 84% less than the US average. |
| Namibia | CPC 84% less than the US average. |
| Pakistan | CPC 84% less than the US average. |
| Guyana | CPC 85% less than the US average. |
| Montenegro | CPC 86% less than the US average. |
| Lithuania | CPC 86% less than the US average. |
| Tanzania | CPC 88% less than the US average. |
| Venezuela | CPC 88% less than the US average. |
| Bahrain | CPC 90% less than the US average. |
| Latvia | CPC 90% less than the US average. |
| Slovenia | CPC 92% less than the US average. |
| Somalia | CPC 92% less than the US average. |
| Ukraine | CPC 92% less than the US average. |
| Liberia | CPC 92% less than the US average. |
| Moldova | CPC 92% less than the US average. |
| Serbia | CPC 95% less than the US average. |
In your opinion, what is the cause of low CPC for Indian AdSense publishers? What can we do to turn our low CPC posts into high CPC ones?
Conclusion
It was found that Indian’s spend 43% lesser amount than Americans on online advertisements. It’s also seen that Indian people are for focused on free and cheap servers more, which makes the advertisers to run lesser ads as compared to USA and other European countries. These are the main reasons for low CPC rates in India for Google Adsense and other Monetization platforms
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