Use of Email Marketing in Blog

use of email marketing in blog
use of email marketing in blog

Let’s discuss blogger email marketing. It’s never too soon to take your email marketing efforts seriously, whether you’re brand new to blogging or have been slowly developing your audience (and email list) for years. This year’s guide to blog email marketing is below.

As a blogger, you can really grow your audience, traffic, and revenue by using email marketing in the right way. Email lets you; Build awareness, Have a direct line of contact with your audience, Leverage your blog, Personalize your communication.

It’s never too soon to take your email marketing efforts seriously, whether you’re brand new to blogging or have been slowly developing your audience (and email list) for years. This year’s guide to blog email marketing is below.

Let’s get started delving into email marketing as it relates to bloggers. “When should I start creating my email list?” is a question I’m regularly asked by people who are new to blogging.

Today is always my answer to that question. It’s never too early (or too late) to start establishing your email list as a blogger.

There are numerous ways to monetize your blog, but the size of your email list has a significant impact on your ability to generate a significant amount of revenue.

Your capacity to propose or sell relevant (useful) products or services rises as the number of readers on your email list grows.

7 Ingenious Ideas I’ve amassed a total of 151,432 email subscribers.

  1. Email marketing’s advantages for bloggers
  2. How might email marketing benefit bloggers?
  3. 14 important terms in email marketing (explained)
  4. How to prevent your emails from ending up in the spam folder
  5. What is the General Data Protection Regulation (GDPR) and why should you care?
  6. “In 7 easy stages, learn how to create an email marketing strategy for your site.”
  7. Finally, here are some pointers on how to perfect your email marketing for bloggers.

Please be aware that some of the links below are affiliate links, which means I may receive a commission at no additional cost to you. When you buy a product or tool through one of my affiliate links, the manufacturer pays me a commission, which allows me to keep all of this in-depth information free for you. Know that I only recommend products that I’ve tried and believe in.

In the blogging world, there’s even an old saying that sums up the importance of growing your email list from the beginning of your site… “The banana stand email list is constantly full of money.”

Let’s talk about what an email list is (and isn’t) in the context of blogging before we get into this article.

What is an email list for bloggers?

The community of email subscribers you’re collecting from the pool of readers who visit your blog is referred to as your email list.

These are folks who have opted in to receive emails (by submitting their email addresses in an embedded form on your blog).

They’ve opted to get regular updates, new material notifications, recommendations, and/or offers from you via email.

While blogging is a great method to develop an online presence, attract search traffic, and position oneself as an expert in your subject, email marketing allows you to interact with your target audience on a more personal level.

Nothing can stop you from contacting everyone on your email list, unlike social media and search engines.

Email marketing is particularly effective for bloggers because it creates a direct line of communication between you and your followers, which you can own and control.

Blogging and email marketing are one of the most effective ways to drive consistent visitors to your content and monetize your blog.

It’s a symbiotic relationship that can pay off BIG TIME when done correctly.

In this article, I’ll show you how to use the tools, set the correct goals, create an email marketing strategy, track your progress, and monetize your list to make more money.

Let’s get started with this instruction and my email marketing advice.

The Benefits of Email Marketing for Bloggers

The benefits of email marketing for bloggers
The benefits of email marketing for bloggers

Because the blogging tools and strategies available to marketers are continuously evolving, some people have lost interest in email.

However, the most recent statistics is unequivocal: email is here to stay. By 2021, the number of email users is expected to increase from 3.7 billion to 4.1 billion.

Email offers one of the best return on investment (ROI) of any digital marketing tool, generating $44 for every $1 invested. While social media gets a lot of press, email is 40 times more effective than Facebook or Twitter in acquiring new clients.

Email marketing may clearly be a valuable tool in a blogger’s digital marketing armoury.

For bloggers, there are four important ways email distinguishes apart from other marketing techniques:

  1. It’s personal: It’s all about you: You may tailor messages for each user on your email list using email marketing. You can construct segmented lists by collecting information about your readers during sign-up (using an email marketing tool like ConvertKit). This allows you to personalize your message in a variety of ways.
  2. It’s measurable:  Email is one of the most simply measurable digital marketing channels. While most digital marketing channels contain some form of statistics to analyze success, email is one of the easiest to measure. Each email marketing campaign’s impact can frequently be evaluated in real time across a wide range of activities, allowing you to properly calculate the return on your investment.
  3. It’s scalable:   Email, especially for bloggers, is possibly the best one-to-many communication tool ever devised. Regardless of how large your email list grows, email allows you to provide a uniform experience to everyone on it.
  4. It can be automated: Email campaigns can not only be created and scheduled ahead of time, but they can also be triggered by a variety of user activities to ensure that your audience receives the correct content at the right moment.

So, as a blogger, it’s evident that email marketing is an important medium to pay attention to.

However, email marketing may help you monetise your blog far more successfully than only from a marketing standpoint.

How Bloggers Can Profit from Email Marketing

How Bloggers Can Profit from Email Marketing
How Bloggers Can Profit from Email Marketing

You’re definitely asking yourself these kinds of questions on a daily basis, no matter what your blog is about…

  • How do I get more people to read my blog?
  • How can I entice more readers to return each week?
  • How can I make money from my blog?

So, guess what… In all three of these areas, email marketing may assist you.

Email Marketing Can Increase Traffic to Your Blog

Even your most ardent admirers won’t be able to see every new piece of content you post.

Most of us just do not have the time to check our favorite blogs on a daily basis to see if anything new has been posted.

It’s easy to lose interest as work and other obligations compete for our attention.

You can use email to notify everyone on your mailing list when new articles are published. It allows you to stay in front of thousands of people’s minds.

When used in conjunction with a regular posting schedule, email marketing can help you route huge volumes of traffic to your most recent and best content on a regular basis.

When using one of these top email marketing solutions, you may even employ automated drip campaigns to send some of your earlier content to new subscribers, exposing more people to your greatest articles and extending their shelf life.

Email Marketing Can Increase Your Regular Blog Readership

Readers who willingly opt-in to your email list by entering their email addresses have shown that they are interested in your material beyond a passing curiosity.

They’re real admirers who could turn into paying clients if you nurture them properly.

You may transform your subscribers into your own personal marketing team by utilizing the customization email marketing providers provide, combined with some brilliant content.

Are you still not convinced? According to my current blogging statistics, your email subscribers are 3.5 times more likely to share your blog pieces on social media.

This will help you raise brand awareness and expand your email list even more.

You may also use email to offer special extras to those who sign up for your list, such as eBooks, white papers, templates, or video courses.

Some examples of what you can get inspiration for right here on my blog include:

I’ve compiled a list of the top blogging books, which includes a few of my own free titles.

  • This tutorial and accompanying free template will show you how to make a blog business plan.
  • My blog promotion instruction, which includes a simple PDF download option
  • I give away free blog post templates in conjunction with my advice on how to write a blog article (also known as a content upgrade)

These appealing offers can attract more visitors to your site, increasing your blog readership as more people learn about your content.

Email Marketing Can Help You Monetize Your Blog

Email marketing allows you to form genuine connections with your audience and tailor your material to their specific preferences.

You’ll be in a better position to sell a product or service to your email list if you create trust with them. Here are a few ideas for making money from your blog.

Product ideas for monetizing your email list include:

  • eBooks for a fee
  • Summits on the internet
  • Courses available via the internet
  • Media in the digital age
  • Apps and software

Examples of services that monetize your email list include:

  • Consulting
  • Coaching on an individual basis
  • Services provided by freelancers
  • Services for promotion
  • Premium memberships are available.

Sponsors and Affiliate Marketing

You may be able to obtain sponsors and sell advertising space in both your email newsletter and your blog if your list grows large enough or is focused toward a certain group of individuals.

Some advertisers are ready to pay thousands of dollars for adverts, mentions, product reviews (such as my aggregate of Bluehost reviews) or links in prominent email newsletters.

You might also use affiliate marketing to your benefit. These allow you to benefit from selling other people’s items and services (like these affiliate programmes for bloggers) within your emails.

A word of caution: If you want to take this route, don’t merely stuff your emails with adverts and neglect to provide useful content.

Too many advertisements, or advertisements that have nothing to do with the theme of your newsletter, can erode your reputation and cause visitors to click the “Mark as spam” box.

This gets you in trouble with your ESP and erodes any trust you’ve established with your audience. It may also have an impact on the delivery of your emails.

Instead, seek out sponsors whose products and services complement your content and, where appropriate, direct your users to them.

14 Key Email Marketing Terms (Explained)

Email marketing services can appear to speak a different language at times. Email marketing, like every other discipline, has its own jargon.

Here’s a glossary of some of the most commonly used terms and acronyms.

  • Bounce Rate: The percentage of email addresses in your subscriber list that did not get your message is known as the bounce rate. When an email cannot be delivered and is rejected by a subscriber’s email server, it is classified as a bounce. As a result, a high bounce rate indicates that your email deliverability is poor. There are two types of bounces: hard and soft bounces. A hard bounce signifies that your email was not received for an indefinite period of time. Hard bounces can be caused by invalid email addresses, domain names that no longer exist, or being blocked. A gentle bounce usually signals a temporary delivery problem, such as an overflowing inbox or an unavailable server.
  • CTA (call to action): a graphic or line of text that encourages your audience to perform a certain action, such as making a purchase, clicking a link, or signing up for a course.
  • CTR (Click Through Rate): The percentage of persons who clicked on at least one link in your email message is known as the CTR (Click Through Rate).
  • Delivery Rate: The percentage of emails that were successfully delivered to recipients’ inboxes is known as the delivery rate. It’s the gross number of emails sent divided by the total number of emails sent, minus hard and soft bounces.
  • Double Opt-in: Subscribers must confirm their opt-in in two steps, known as double opt-in. This is done by clicking a link in a confirmation email or replying in some other way to the confirmation email.
  • Drip Campaign:  A drip campaign is a form of email marketing campaign that sends out a series of emails over time. They consist of a series of emails that are sent in a specified order and are triggered by a specific user action or schedule.
  • ESP (Email Service Provider):  A company that provides email marketing or mass email services is known as an ESP (Email Service Provider). Also known as “email marketing software” or “email marketing service.”
  • Open Rate:  The percentage of subscribers who have opened your email is known as the open rate. Open rates vary greatly by industry, but in general, you should see a rate of at least 20% or better.
  • Pre-header text: a little amount of text that appears before the email’s content to give a sneak peek at what’s within.
  • Personalization: Adding tailored components to your email message based on data you’ve gathered about that particular subscriber. This could involve referring the recipient’s name, location, order history, or other information.
  • Segmentation: Segmentation is the process of categorizing your mailing list into different groups based on your subscribers’ geographic location, interests, purchase history, and other factors.
  • Spam: Spam refers to unsolicited or illegitimate email messages.
  • Transactional Email:  Transactional Email is a type of automated email that is sent in response to a user’s specific actions. Welcome emails, delivery notices, order confirmations, password reminders, and transaction receipts are just a few examples.
  • Unsubscribes: the amount of people who have requested to be removed from your email list.

These are the essential terminology you’ll need to know when it comes to email marketing. As you continue to use email marketing software, you should expect to see a lot more.

How to Keep Your Emails Out of the Spam Folder

How to keep your emails out of the spam folder
How to keep your emails out of the spam folder

The Controlling the Assault of Non-Solicited Pornography and Marketing Act, or CAN-SPAM, was passed in 2003 to control commercial email.

The legislation has several components that affect your email marketing operations, but they may all be summarized in three key rules:

  • Each email must include a clear and simple mechanism for the receiver to unsubscribe.
  • Requests for opt-out must be fulfilled within 10 business days.
  • Organizations must keep track of who has unsubscribed from their mailing list.

Here are ten basic principles to follow to keep your emails out of the spam folder and in compliance with the CAN-SPAM Act:

  1. For your From, To, and Reply-to addresses, use real, live email accounts.
  2. NEVER purchase a list of email addresses
  3. Consider utilizing a two-step sign-up process (these top email marketing services require it)
  4. Make sure you’re using a trusted email service provider (like ConvertKit)
  5. For any photos, GIFs, or videos, keep the file sizes short.
  6. Avoid attachments, especially those that end in.exe or.swf.
  7. In each email, include your business address or a P.O. box.
  8. Both your subject lines and the main body of your email should be free of spammy terms and phrases.
  9. Make sure your emails have an unsubscribe link at the bottom.
  10. If someone unsubscribes, respect their wishes and cease sending them communications.

Let’s talk GDPR (fast) next in our email marketing regulations debate.

GDPR: What It Is and Why You Should Care

The EU Parliament approved the General Data Protection Regulation (GDPR) on April 14, 2016, establishing a set of data privacy standards across Europe.

Some of these rules restrict the use of email marketing in ways that all marketers should be aware of, regardless of whether they conduct business in Europe explicitly or not:

  1. Email consent must be freely given: users must actively provide their consent. GDPR prohibits the use of pre-checked boxes and similar techniques. Any further terms or conditions should be kept distinct from the email consent. You can’t make individuals subscribe to your email list in exchange for a free eBook, whitepaper, or download under GDPR.
  2. Records of this consent must be kept:  When users join up for email lists, GDPR requires organizations to preserve accurate records of consent. In this case, your ESP should be able to assist you.
  3. You may need to get consent from existing subscribers: It’s possible that you’ll need to seek permission from existing subscribers: If you don’t have a record or proof that you got consent, you might need to start a re-permission email marketing campaign.

There’s a lot more to GDPR than these three requirements, so make sure you study the whole thing to be sure you’re in compliance.

How to Build an Email Marketing Strategy for Your Blog in 7 Steps

You’ll need a clear approach to be effective with your blog email marketing (in terms of driving visitors and monetizing your content). Here’s my contribution.

1. Identify your email marketing goals

Set goals for yourself to focus your performance and prioritise your time and resources in any sector, from athletics to business.

It’s no different when it comes to email marketing.

Here are a few objectives to think about for your own email marketing efforts:

Get more subscribers:  Increase your subscription count because the money is in the list. All of the fantastic things I’ve outlined in this article will be possible if you have a strong, increasing list of subscribers. However, it’s vital to remember that email lists degrade by roughly 22% per year as users change their email addresses, unsubscribe, or simply lose interest. If you want to reap the benefits of email marketing, you must constantly endeavor to expand your list.

Increase engagement:  Perhaps you’ve already begun gathering email addresses and sending out newsletters. You must now concentrate your efforts on increasing engagement. After all, if your audience isn’t taking action, having a large list is useless. Opens, click-throughs, social sharing, and even email responses are all examples of engagement.

Grow traffic and increase conversions:  As you get better at email marketing and develop products and services to sell to your audience, you’ll naturally want to focus on improving conversions. Email may be used to nurture leads as well as convert them into paying clients.

2. Create a strategic plan of action

You can begin developing your email strategy now that you’ve defined your objectives.

This strategy doesn’t have to be complicated or long – think of it as a broad blueprint for how you’ll generate and schedule your content so you can stay on track and achieve your goals.

There are four basic components to a strong email strategy:

Determine who your target audience is.

All effective content begins with a clear understanding of who your target audience is.

  • Who are you conversing with?
  • What are their passions?
  • How does this relate to the services you provide?

If you’ve already launched a blog, you definitely have a clear sense of who your target audience is. However, depending on how you collect emails on your blog, your subscriber list may have more specialized interests.

If you put email capture forms on blog posts with a certain theme or topic (like food, for example), you know the subscribers who signed up through such forms are interested in that area.

The more you know about your audience, the easier it will be to generate engaging material that keeps them interested.

By categorizing your audience based on their interests, location, or habits, you’ll be able to create different versions of your content that are suited to each group.

Define your content

Now that you know who your target audience is and what your blogging objectives are, you need to figure out what you’ll send them.

Consider additional ways you may utilise email to provide more tailored and focused messages to your audience, beyond just sending them your latest blog pieces.

You may, for example, share supplementary content that gives a behind-the-scenes peek at the blog post outline that inspired your most recent article.

Messages with a holiday or special event theme could be written. Perhaps you’d like to send out surveys or polls asking for comments and then sharing the findings. Curating content from other blogs or websites is another option.

Additionally, depending on the parts you make, you may create alternative versions of your content. The more groups you have, the more you’ll be able to adapt your content to your target market.

Take, for example, how I’ve written a series of hosting-related posts targeting different groups of my audience on my blog:

  • The best hosting plans on the market are discussed in this roundup.
  • This one directs budget-conscious users to the most cost-effective hosting options.
  • With these month-to-month hosting plan options, I also cover a hyper-specific demand.
  • This one is for readers who want to get started with solely free hosting options.
  • I also explain what shared hosting is in this tutorial (while offering plan suggestions as well)

Remember that creating several versions of your material takes time, so budget accordingly.

Determine your email cadence

Most new bloggers put out a monthly email to keep their brand in the public eye, but there are no hard and fast rules.

It’s possible that you’ll have to experiment to get the ideal cadence for your audience. It’ll make sense to send more emails to your increasing list as you start to post more content.

Some bloggers have had success sending weekly or even daily emails to their email lists, particularly if their business relies significantly on them.

If you do decide to send emails frequently, make sure they are of good quality and provide value.

If you ever have to pick between spending the time to compose a quality email and needing to send something out to readers to stay on schedule, choose quality.

To keep consistency, opening your email marketing programme and sending out a low-value or hasty email will do more harm than good.

Start with a monthly timetable and alter as you get into the swing of things with your material.

You’ll also need to decide when and on what day you’ll send your email marketing campaigns.

Open rates are often lower on Mondays and Fridays than on other days of the week. That’s because most individuals are either returning from or beginning their weekend.

Tuesdays are your best bet, according to the most recent blogging data. Experiment once more to see what works best for your audience.

Create a schedule

Now that you’ve decided on your content and cadence, it’s time to create a production calendar to ensure you’re sending out high-quality emails on a regular basis.

One of the most effective strategies to develop your email list is to remain consistent with your email marketing.

Based on your own conditions and tactics, your production timetable will be unique to you. Begin by determining how much time you’ll need to gather ideas, compose content, and design your email or template.

Make an effort to create a schedule that you can stick to.

To allow yourself some breathing room, consider drafting a few email blasts ahead of time and scheduling them in your email marketing programme.

The only thing left to do now is tap submit once all of these elements are in place.

It can be nerve-wracking to send your first email, but keep in mind that email marketing is all about progress.

Use the metrics provided by your ESP to iterate and enhance your emails with each send.

Do’s and don’ts in email marketing:

  • DO: Provide good material to grow your email list
  • DO: Write captivating pre-header text
  • DO: Provide good material to grow your email list
  • DO: Send emails to your subscribers that are informative or amusing.
  • DO: Analyze your data to improve your content and entire blog strategy.
  • DO: Run A/B tests on a variety of designs and formats to see which is the most effective.

Don’ts in email marketing:

  • DON’T: Buy a list of email addresses. Ever.
  • DON’T: Use spammy words or phrases
  • DON’T: Send the same email to everyone on your list
  • DON’T: Send low-value messages to your subscribers.
  • DON’T: Plagiarize someone else’s work.

Let’s discuss how to pick the best ESP now (email service provider).

3. Choose your email service provider

Companies that offer mass emailing services are known as email service providers (ESPs), often known as email marketing services. They’re essential to the success of your email marketing campaigns.

In 2021, here are the top three email marketing services for bloggers:

  • ConvertKit
  • AWeber
  • Mailchimp

Check out my comparison of ConvertKit vs. AWeber vs. Mailchimp if you’re contemplating your options and want to read a full discussion of which email marketing platform is ideal for your specific goals.

These three ESPs offer a wide range of services that are critical to your email marketing operations, such as tracking, list management, email deliverability, and ensuring your emails are CAN-SPAM compliant.

Aside from these basic elements, you should consider what advanced features are necessary for your email marketing efforts.

Understanding and Choosing Key Email Marketing Features

  • Automation:  Drip campaigns, transactional emails, and other forms of email marketing automation may dramatically enhance your email marketing skills by allowing you to send the correct messages at the right time. Most major ESPs today offer the ability to automate and schedule messages in advance, but ConvertKit is by far the most popular in this category.
  • Email Templates: While plain-text emails are still useful, you’ll want to send visually appealing emails that appear good on all email clients and operating systems. HTML email coding is notoriously difficult. Flexible templates might assist you in creating stunning emails that highlight your content. Readers will begin to recognise your emails at a glance, which can help with brand awareness.
  • Advanced analytics: An important component of email marketing is knowing how effectively your efforts are functioning. Email marketing, unlike print, radio, or television advertising, is eminently trackable. So that you can always enhance your email campaigns, your ESP should provide you with a variety of metrics in an easy-to-use dashboard.
  • Mobile-friendly: According to Hubspot, mobile devices account for 46% of email opens. Your emails must appear excellent on a variety of screen sizes and operating systems. A decent email service provider (ESP) should provide tools for both creating and testing email designs so you can be sure they appear fantastic on any device.

Aside from these vital qualities, selecting an ESP that falls within your budget should be your top goal.

Fortunately, most of the major ESPs provide a selection of low-cost (and free) plans for bloggers and solopreneurs, allowing you to keep your blogging expenditures low.

You’ll need to either join up for a paid monthly plan or pay a price for each email marketing campaign you send as your list develops and your demands change.

Free Email Marketing Tools and Resources

All of these resources and tools are free to use and can assist you with your email marketing efforts.

  • TestSubject: The sender name, subject line, and pre-header text (the small preview of an email’s content displayed in some email clients) are the three characteristics that have the most impact on email open rates. Smart marketers maximize these three criteria to increase the chances of their email being opened. TestSubject is a free application that lets you see how your sender name, subject line, and pre-header content will appear on various mobile devices. It also helps you avoid the potentially embarrassing implications of truncation, which can occur with some poorly phrased subject lines (see below).
  • ISnotSPAM: The great majority of email accounts employ sophisticated spam filters to keep unauthorized or malicious emails out of their inboxes. The difficulty is that if your communication has certain qualities, many of these spam filters may wrongly classify it as spam. Your message will not reach its target audience, and your time and effort will be squandered if your email ends up in the spam folder – this is a blogging mistake to avoid at all costs. Furthermore, your ESP could be reported, putting your account at jeopardy. ISnotSPAM is a free service that analyses your email for spam qualities and recommends modifications to make. To get your report, simply send an email to the address provided on their website.
  • Hemingway: The best emails are direct and to-the-point. They’re free of unnecessary jargon and overly sophisticated terminology. Even the best writers benefit from a second set of eyes to ensure that their work isn’t overly wordy. So, if you can’t afford the services of a professional editor, what are your options? Try Hemingway, a free web and desktop tool that analyses your writing and makes recommendations on how to make it more impactful.
  • CoSchedules Email Subject Line Checker:  A decent subject line is one of the most powerful methods to convince someone to read your email, according to the CoSchedules Email Subject Line Checker. CoSchedule’s Email Subject Line Checker is a simple tool that rates your subject lines and makes detailed, data-backed recommendations for improving them.

4. Optimize your blog to get more email subscribers

Put email capture forms on your website to collect email addresses.

ConvertKit works directly with all of the biggest WordPress themes and plugins, and ESPs often give an HTML/CSS code snippet that you can copy and paste into the code of your website or template.

How quickly you expand your email list depends on where you put your email capture form and what information you collect. You can also select to use a combination of places for the best impact.

Here are a few pros and cons for each:

  • In your header:   It’s a good idea to put your email capture form in the header, near the site navigation. It’s easy to view, appears on all pages, and can be effortlessly integrated into your site’s design.
  • In your footer:  Another acceptable location for your email capture form is the bottom of your website’s footer. It’s not overly noticeable on the website, which is good for the user experience, but some people may miss it if they don’t scroll down far enough.
  • On a separate landing page:  On a different landing page, you can find the following information Although a dedicated landing page for your email capture form may not generate as much traffic as other pages on your site, it will allow you to pitch individuals on why they should join your list and all of the benefits they would receive. As a result, your email subscribers may become less fickle and more committed to receiving your messages.
  • Each blog article concludes with the following: This is an excellent method since it allows you to customize your copy for each article while simultaneously segmenting your list by topic based on the posts to which each form is related. It’s a little time-consuming to set up, but it’s a terrific opportunity to personalize your message in unique ways (something my girlfriend’s blog, Vegan Anj., is experimenting with).
  • In a popup that appears at the end of a session: When someone tries to leave your website, an exit-intent popup displays a popup using sophisticated code. It’s a great way to get people’s attention, yet it could anger other people. Use only when absolutely necessary.

You should also consider what information you will require in your form, in addition to its placement.

It will be easier for them to join up if you ask for less information. While this may sound attractive, while writing your content, you will have very little information about your audience to work with.

This makes it more difficult to reach out to them with tailored information and attractive offers.

If you ask for too many details, you’ll cause more friction and fewer individuals will sign up for your mailing list. It will be easier to create appealing material, but fewer people will finish the process and join your mailing list.

Experiment with different healthy balances to find one that works best for you.

5. Increase your email open rates

Your subject line, sender name/email, and pre-header content are the top three factors that influence your email open rate, in addition to the trust and goodwill you’ve earned with your audience.

Here are some best practises and tips for making each one more effective:

The subject line is:

  • Keep it brief and to the point.
  • Don’t use phrases like “free,” “limited time,” “special deal,” and so on.
  • Personalization should be included.
  • Emojis are a great way to express yourself.
  • Be descriptive while also piquing interest.
  • Make use of numbers.
  • All caps should be avoided.

Sender name/email:

  • Use a name that your audience is likely to recognise.
  • Avoid using a ‘no-reply’ email address and make sure your email address corresponds to your website’s URL.

Pre-header text:

  • Create a subject line that is intriguing to read.
  • Include a call to action in your message.
  • You usually have roughly 100 characters to work with, so make the most of them.
  • Keep it short and sweet.
  • Emojis are a great way to express yourself.

My article on how to develop a headline for a blog post (that will actually capture your readers’ attention) will also help you write outstanding subject line content.

6. Boost your email clickthrough rates

Your emails are being opened, but no one is clicking on them. This could indicate a problem with your email’s design, content, or CTA.

Here are some tried-and-true email marketing tips to help you get more people to click on your emails:


People will not click on an email that is text-heavy, lengthy, or visually unpleasant.

Make your emails scannable as much as possible. Make your emails exciting to read by including eye-catching graphics.

Make sure your emails appear amazing on all devices by using responsive email templates (like the ones available in ConvertKit).


Brevity is usually the word of the game when it comes to email, whether it’s for communicating your email list or doing clever blogger outreach.

Nobody wants to read an email that is too long to read, so keep your thoughts concise and organized into scannable sections.

Check your statistics to see if your material is resonating with your audience. Request reader feedback and incorporate their suggestions into your writing to create more engaging material.

CTA (Call-To-Action):

Your call-to-action may be the source of the issue. A CTA that is unclear or unpleasant will be useless; instead, concentrate on making your CTAs clear, engaging, and simple.

To attract people in, use huge lettering, buttons, or bright colors.

Additionally, aim to keep your email to just one CTA. Your readers will be confused by many CTAs, which will reduce their efficacy.

7. Monetize your email list

Email marketing is a terrific method to keep your audience informed and entertained while also building relationships and nurturing prospects.

Listening to what your readers have to say can even provide you with amazing new blog article ideas.

However, at some point, you’ll need to monetize your list by selling paid products or services.

You must create a solid relationship with your subscribers by providing actual value in order to successfully monetize your email list.

If you push offers too hard or too quickly, you’ll irritate your readers and lose subscribers.

Instead, concentrate on regularly delivering high-quality content (starting a podcast is one idea for adding value while attracting sponsors; just make sure to research which podcast hosting plans are best for you) — and only weave in offers that are relevant to your readers after trust has been established.

A healthy list takes time to build, but it will pay off in the long run.

Final Thoughts

Like peanut butter and jelly, email marketing and blogging go together.

They complement each other and can considerably boost your blogging results.

Ask any of these blogging experts, and they’ll tell you that having a great email marketing strategy can help you build your site and form genuine relationships with your followers.

As a result of these connections, you’ll be able to build a pool of potential buyers who are enthusiastic about the items and services you have to offer.

So get started creating your email list today, make a commitment to writing amazing content, and see how effective email marketing can be.

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