Ezoic is useful for users who want to have complete control over the ad inserts they utilize. AdSense is ideal for people who wish to enable it once and then forget about it.
Ezoic is better than AdSense? Ezoic is Google authorised platform for ads. Ezoic uses a powerful AI algorithm to generate good revenue and increase the user experience.
Let’s look at the major difference between Adsense and Ezoic in detail.
Adsense vs Ezoic
Ezoic is a strong tool for marketing your products and services, but you must know how to utilize it appropriately. Because almost every SEO is already familiar with AdSense, there’s a little chance of unpleasant or unexpected surprises.
However, it is well recognised that once an instrument gains dominance, it loses its appeal. If everyone benefits from it, no one has an advantage over the others. So it’s time to try something fresh. Regardless of whether the Ezoic can do this, they must continue to explore in order to enhance their own income.
Features of AdSense Auto Ads
Ezoic is a strong tool for marketing your products and services, but you must know how to utilise it appropriately. Because almost every SEO is already familiar with AdSense, there’s a little chance of unpleasant or unexpected surprises.
However, it is well recognised that once an instrument gains dominance, it loses its appeal. If everyone benefits from it, no one has an advantage over the others. So it’s time to try something fresh. Regardless of whether the Ezoic can do this, they must continue to explore in order to enhance their own income.
Because of this, Google’s automated advertising is still not universally appreciated among webmasters and SEOs.
Ezoic Features
EzoicAccessNow, or Ezoic, is a tried-and-true advertising testing platform. The color, positioning, size, and other aspects are completely under the user’s discretion. The capacity to test and compare many networks is the most significant advantage. One of the networks that can be tried is AdSense.
The capacity to automatically investigate behavioral characteristics in order to improve the service depending on the data obtained is Ezoic’s key advantage. To make adverts more appealing to users, the webmaster can make little and significant changes to his site. In terms of generating new clients, the advertiser makes the most money.
Usage Example
In his work, the user can use two networks: Media.net and AdSense, allowing for simultaneous testing and comparison of two technologies using Ezoic. Both tools are regarded as independent networks during testing, and Ezoic provides a clear and intelligible answer as to whether the user is better suited for which sort of advertising platform.
All reporting is presented in an easy-to-understand format that even a layperson may comprehend. The proposed reporting aids in the enhancement of your own site in order to increase revenue.
Comparison of Features
While Google’s service lacks a clear reporting structure, Ezoic excels at it. Separately, it’s worth mentioning EzoicLEVELS, a one-of-a-kind mechanism for promoting the growth of publishers. You may track the progress of the advertising campaign and the increase in behavioural elements using levels.
A breakdown of the advantages and disadvantages of both systems is provided for more visual information.
Adsense Benefits
Pros
- Service that has been around for a long time and has a vast database of webmasters and marketers;
- Publishers have a low entrance barrier since they can start with nothing.
- Advertising costs are high for webmasters but inexpensive for advertisers;
- The opportunity to see the first results within a few minutes of the ad unit being integrated into the site;
- Making money on practically any topic is a possibility;
Cons
- Blocking, including account suspension, is a high risk.
- It becomes difficult for the service to keep track of the exact amount of adverts on a page, which might have a negative impact on the user experience;
- When compared to other sorts of solutions, using RPM results in a lesser income.
- Lack of user control over automated advertising: the service decides where the insert is placed on its own, and the algorithm frequently chooses the least appropriate location.
- Poor technical support that is almost indifferent to problem reporting;
- The browser’s JavaScript causes a slower loading speed.
Ezoic Benefits
Pros
- Increased revenue as a result of testing, because the user can use both an automated tool to regulate the placement of advertising inserts and independently impact by changing specific ads;
- High-quality reporting and analytics, which the user may independently check using the service’s toolbar;
- Sticky advertising, which can be placed in the left panel, and anchor advertisements, which can be found in the site’s bottom for both desktop and mobile users;
- Maximum advertising control, including the option to customize exclusion pages without the need of any additional inserts;
- Technical assistance at altitude, which answers in a matter of hours;
- Adsense protection against arbitrary bans.
Cons
- Publisher criteria are more stringent than Adsense;
- A small ad in the footer for those who don’t want to pay for the service, but keep in mind that the insert is nearly invisible to visitors, and most of them won’t scroll all the way to the bottom;
- The method requires time to collect and analyze data, therefore you’ll have to wait at least 30 days for the findings.
- The setup’s complexity is offset by the user’s complete control over the adverts on their site.
Ezoic Tools
Ezoic provides customers with a variety of additional tools to assist them in their job and contribute to increased profitability. Ezoic Ad Tester, a multivariate analysis tool on the site, stands out among them. On your site, you can test a large number of different ad unit combinations.
The Ezoic Speed Accelerator contributes to the fact that each resource’s Google speed rating will be 80+. It’s worth noting that Google considers page loading speed as one of the ranking elements, so keep this in mind.
To simply edit ad placeholders, install the Ezoic Chrome extension, but make sure it’s the official extension from the publisher Ezoic.
Conclusion: Ezoic vs AdSense, what to choose?
Both methods have the potential to generate revenue. Ezoic should be picked if the user wants the maximum control over the ad inserts. This system also provides good reporting, allowing you to adjust ad inserts to your liking.
AdSense is preferred by connoisseurs of tried-and-true solutions. This technique is also appropriate for folks who only wish to upload code to the site once, run it, and then leave it alone. You can secure a high level of income by properly using the system.
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