What is Google Sandbox?

What is Google Sandbox?

If your web domain is fresh, you are unlikely to appear at the top of the search engine results pages (SERPs). It is not due to a defect in your webpage or SEO campaign if you are not ranking high despite applying every SEO tactic accessible. This is due to Google Sandbox.

Google Sandbox
Google Sandbox

What is the Google sandbox and how does it affect SEO? In simple terms, this is a kind of trial period for new websites, during which certain limits are imposed on them. The key reason for this is Google’s definition of relevance. Based on rankings, the search engine deems older pages to be more authentic. While the Google Sandbox phenomena isn’t officially recognized by the search engine, it does exist on the internet.

Google filters new websites first, and then the algorithm ranks the old pages first, pushing the new ones to the bottom.

It’s a good idea to check if your website has been sandboxed by Google. If your website is sandboxed, it will only appear on the search page when you type in the domain name. Google will not show your site among the top results when you search for the terms you’re looking for. Backlinks will not be displayed if you have used them.

While the effects of Google Sandbox may appear to be alarming to new website owners, they do not persist long. It all relies on the search terms and data. The Google Sandbox is expected to endure between 6 and 8 months.
Your website will be able to rank for the keywords you’ve chosen once this time period has passed.

History of Google Sandbox

In 2004, SEO professionals and web managers realized that new websites were not appearing on Google’s first page. Even though these sites were indexed, their rankings remained poor. However, this was not the case on other search engines, where these new sites were prominently displayed. Many experts feel that Google’s goal in establishing the sandbox concept was to highlight high-quality content from reputable sources.

Why is your new website not ranking?

Why is your new website not ranking
Why is your new website not ranking

The mere fact that a website is listed on Google does not guarantee that it will be ranked highly. The site must be reliable, contain the appropriate keywords, and have a high level of authority on the subject. A backlink profile is also beneficial. Websites do not rank higher despite having a good SEO plan. This could be due to a number of factors:

High Competition:

One of the main causes for the drop in rankings is competition. You’ll need to focus on keywords with a lower level of competition. Even if your website contains the most keywords, as a newcomer, your page will still be ranked lower. Google will not include a new site that has a lot of high-volume keywords. Websites that are well-known and have been around for a long time will be at the top of the list. The goal is to increase natural traffic. Concentrate on locating low-volume, low-competition keywords. Because low-volume keywords are less dangerous, you’ll score well for them.

Once your site begins to receive organic traffic, Google’s algorithms discover that you have high-quality content and reduce your sandbox duration, increasing your rankings.

Lack of Content:

content is a king
content is a king

Google examines the content of a page as soon as it is published. This aids the search engine in determining the significance and relevancy of your subject. Google will sandbox your site if it does not have enough relevant content.

For Google to comprehend your website, you will need to devote some time to it and guarantee that the content is of excellent quality. Choose a topic that interests you, conduct a thorough keyword search, then write your article. To be deemed an authority, you need also publish more than one piece of information. These factors persuade Google that you are an authority in the topic, boosting the likelihood that your website will rank highly.

Absence of quality backlinks:

Backlinks are necessary for the success of a website. They are thought to be a significant factor in Google rankings. If you wish to rank higher, you’ll need to create a solid backlink profile. Your rankings will also suffer if you don’t have enough high-quality backlinks. Your content must be relevant to the backlink.

Your backlinks should expand in tandem with your content. Random spikes of backlinks with no content indicate a half-hearted attempt to improve your ranking. Because Google will doubt your site if it grows in bursts, you must focus on organic growth.

ALSO READ: What is WooCommerce SEO?

Lack of user signals:

User traffic is also used to determine rankings. They improve when a user interacts with a website, and Google’s algorithms take note of this. User data, bounce rate, and click-through rate are all factors that the search engine considers. Google will sandbox your page if it lacks user signals, indicating that no genuine traffic is being diverted there.

Higher rankings can be aided by audience interaction. Add sections for reviews and comments, as well as your keywords, so Google can find them during searches. If your engagement rate is low, use an SEO technique to improve it.

How can you reduce the sandbox period?

How can you reduce the sandbox period
How can you reduce the sandbox period

Organic traffic takes time to build up on a website. The duration of this phase might range from one to nine months. This waiting period, however, can be shortened. There are a few options available to you:

Get indexed:


Check to see if Google has indexed your website. You must use Google to search for your domain name. If not, this is the first thing you should do. You only need to register your domain with Google and upload your XML sitemap.

User traffic:

The Google sandbox duration can be reduced by increasing audience interaction. Organic traffic is one of the most effective techniques for quickly exiting the Google sandbox.

ALSO READ: What is Slug In SEO And How to Optimize it?

Social signals:

Using social media to minimise the Google sandbox period is an excellent way to do so. Create a social media presence for your company, run ads, and keep your followers interested. Link all of your website’s activity to social media, as this provides Google confidence in your site’s credibility.

Site Authority:

When a new site is launched, Google has no way of knowing whether the site or its content is genuine. You must increase the authority of your website. To increase site authority, use genuine backlinks, internal links, and mentions from high-ranking pages.


Buy an active domain:

One of the simplest ways to escape Google’s sandbox is to purchase an active domain. A well-trafficked website saves time, and you can buy the domain and renovate it to suit your needs.



The Google sandbox may appear to be a negative concept, but it is not. Taking advantage of the probationary period works in your favour. You must concentrate on things that will assist you in quickly exiting the sandbox and achieving higher ranks. Focus your efforts on establishing a domain. Remember that while Google is the most popular search engine, it is not the only one.

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