Google is arguably the first search engine that springs to mind when you think of search engines. Search engines, fortunately, have transformed the way people look for information. While all search engines have a similar look and feel, they are not identical. Without a question, Google and Bing are the most well-known search engines on the planet.
Bing and Google are just two of the many search engines available to the general public. Advertisers can capture the lion’s share of online searches if they gain a deeper grasp of the two. As a result, both platforms are valuable in their own right.
Microsoft Bing
In 2006, Microsoft introduced the Bing.com search engine. It was previously known as Windows Live Search until being rebranded by Bing in 2009.
The original goal of Windows Live Search was to compete with Google’s search engine.
The first and most significant update after the launch of Bing was dubbed “Tiger.” It’s worth mentioning that, unlike Google, Bing.com’s algorithm isn’t modified on a frequent basis. Because changes in the algorithm can affect your website’s rating, this is crucial.
A search firm created this search engine in 1998 with the sole objective of measuring backlink authority. Over the years, Google has grown to offer more than 50 internet services.
Google’s first service (backlinks) was important in propelling the company to its current position as the industry leader. The Google algorithm is updated more regularly than the Bing algorithm. Everything from big updates to minor tweaks is included. As a result, Google’s search engine page continues to be the best it can be.
Market Share and Features
Google is a multinational search engine behemoth that dominates the industry. Google had 91.75 per cent of the global search market share between June 2019 and June 2020. With 2.75 per cent, Bing came in second. Other search engines, such as DuckDuckGo and Yahoo, had less than 40% of Bing’s market share during this time.
In terms of basic search functionality, however, there is no difference between Google and Bing. Text, video, image, and map searches are all supported, as well as a buying option and a news feed. In terms of basic search functionality, however, there is no difference between Google and Bing. Text, video, image, and map searches are all supported, as well as a buying option and a news feed.
Google vs Bing [Comparison]
While they both serve the same objective, these two search engines have some important distinctions. Despite the fact that both search engines offer paid advertising to their customers and utilize very similar ranking techniques, the organic results for the same keyword will differ dramatically if you search for it in either of them.
Technical SEO
Different technological aspects have been revealed in both Bing and Google’s ranking algorithms, ranging from site performance to mobile-friendliness.
As a result, as you engage in optimizing the site’s technical SEO on-page and behind-the-scenes structure. This means that both Bing and Google will very probably provide positive search results.
Nonetheless, there are a few inconsistencies between these characteristics that many people consider significant.
Organic Search
Bing and Google’s algorithms are diametrically opposed. They, on the other hand, look for information that is tailored to the demands of the users. As a result, there will be a lot of overlap if you optimize for both Bing and Google. Brands must prioritize high-quality content.
Bing loves material that has been up for a long time and has had a lot of traffic. Bing’s preference for top-level official domains like .edu and .gov reflects this inclination. Google, on the other hand, gives equal weight to popular and even commercial websites.
Even if you can’t optimize your website for both search engines using these options, comparing the outcomes is critical.
Off-Page SEO
It’s worth mentioning that Google’s ranking mechanism started as a BackRub PhD project. Backlinks were employed in this project to determine relative site authority. Backlink analysis is still Google’s principal way of ranking web pages. As a result, the more authoritative your website is overall, the more links it has. The higher up in the search results it displays, the better.
Even if backlinks are still a ranking factor, Bing gives them less weight. Although backlinks are important for Google SEO, there are a few key similarities between how the two search engines handle them. Both search engines consider the number of links as well as their relevance and quality when determining authority.
Mobile-First Indexing by Google
It’s crucial to realize that Google ranks and indexes your website based on its mobile version. As a result, all metadata and mobile content must match the desktop version exactly.
According to a recent declaration, the mobile-first indexing method will be applied on all sites by the end of 2020. If you still have a mobile version of your site, make sure it’s appropriately optimized. Additionally, improve the mobile user experience whenever possible.
Also Read: Mobile SEO VS Desktop SEO—Strategies Planning
Maps
Google Maps and Bing Maps are two of Google’s and Bing’s most important features. Because these map functionalities are so popular, they’ve become a cornerstone of Google and Bing’s services.
On the surface, there appear to be few visual distinctions between Google Maps and Bing Maps’ user interfaces. A knowledge panel containing information about a business or the area is included in both map functionalities. The most obvious distinction between Google Maps and Bing Maps is in the instructions provided by each. Furthermore, the two web mapping systems have different projected journey times and route information.
Google appears to produce significantly longer estimates: as a result of this discrepancy, Google often adds roughly 3-5 per cent to a Bing-provided estimated journey time.
Voice Search
Voice search has swiftly become the latest digital craze. Nearly half of individuals now use voice search for product research, according to Social Media Today, with Google showing a 35x rise in voice searches since 2008.
In mid-2017, Google released its home gadgets. This allowed them to reclaim ground from Bing, who was undoubtedly the voice search feature leader. Despite this, Amazon has a 70 per cent share of the home speaker industry. As a result, Bing was thrust into the limelight.
This feature provided Bing with a tremendous advantage, allowing it to obtain visibility from previously unnoticed areas. As a result, as you optimise your website for voice search, consider how your clients’ interactions with your brand will alter.
Which is Better – Bing or Google?
Despite the fact that Google is by far the most popular search engine, Bing is constantly developing. There are more and more concerns about privacy, corporate responsibility, and business ethics. As a result, Google’s market share may be eroded in the future by Bing and other similar competitors.
As previously said, each search engine has its own set of benefits, drawbacks, and target audiences. As a result, when showing adverts to diverse user groups, sites will frequently get the highest overall performance by mixing the two.
Also Read: Tips for Bing SEO | How to improve Bing SEO?