Moz vs Semrush

moz vs semrush which one is the best seo tool
moz vs semrush which one is the best seo tool

Are you seeking a fair comparison between Moz and SEMrush? You’ve arrived at the right location. You have two options for increasing traffic to your site: bought traffic and organic traffic.

Paid traffic is effective in bringing in sales to your website, but it has two drawbacks:

  • You must continue to invest money in your adverts, but there is no guarantee that they will work all of the time.
  • Your traffic and revenues will decline as soon as you cease investing money in ads.

The only option for those who want to drive free and consistent traffic to a website is SEO. And, in order to do proper SEO, you’ll need to use some of the best tools available.

Moz and SEMrush are two of the best all-in-one SEO toolkits, with outstanding capabilities for increasing website traffic. As a result, deciding which of them is the best tool becomes equally difficult. If you’re reading this, you’re undoubtedly perplexed about the differences between Moz and SEMrush.

To assist you choose between the two, I’ll go over the features, cost, and pros and disadvantages of each tool so you can simply figure out which one is best for you.

Please take notice: Because both of these products provide free trials, it is advisable that you try both of them before investing your money to see which one works best for you.

Moz vs SEMrush: Which Is The Best SEO Tool?

Let’s have a look at the plans that both of these solutions have to offer before we get into the features.

Moz offers the following plans:

  • $99 per month is the standard rate.
  • $149 per month (medium)
  • $249 per month for a large.
  • Monthly premium: $599

SEMrush offers the following plans:

  • $99.95 per month (pro)
  • $199.95 per month for Guru
  • Monthly fee for a business is $399.95.
  • At $99 a month, both the Standard (Moz) and Pro (SEMrush) plans are nearly identical.

As a result, we’ll limit our analysis to these plans to discover which tool provides the most value for the same money.

Let’s start with a comparison of Moz and SEMrush functionality

Features of Standard Plan (Moz)

  • The monthly fee is $99
  • Make up to three campaigns. A single site can be included in each campaign (plus 3 competitors).
  • Each search engine – Google, Google Mobile, Yahoo, and Bing – will track 300 keywords.
  • Keep an eye on the mobile ranks.
  • For technological issues, crawl 400000 pages every month. Find and solve all of the problems with the website.
  • 5 crawls on demand every month Quickly assess and report on a website’s health.
  • 150 keyword queries each month, with a total of 10,000 rows per query.
  • Make a list of 5 keywords in Keyword Explorer. A total of 100 keywords can be included in each list.
  • Make a list of 5 keywords in Keyword Explorer. A total of 100 keywords can be included in each list.
  • 5000 backlink inquiries each month, with a total of 10,000 rows per query.
  • Create a single backlink list to aid in goal-setting, tracking, and analysis of your link-building activity. A single list can include up to 100 links.
  • Run 200 on-demand rank checks to assess your search success in real time.
  • On-page graded reports that show how well your pages are optimised for the keywords you want to target.
  • Schedule and distribute an infinite number of PDF reports on a weekly or monthly basis.
  • Per account, there is only one user.
  • 24 hours a day, 7 days a week assistance

Features of Pro Plan (SEMrush)

  • Monthly fee of $99.95
  • Each report contains 10,000 findings, for a total of 3000 reports.
  • In Term Manager, you can get 250 times more new metrics for your target keyword per month.
  • Create three projects to gather all of the information you need about your site’s performance.
  • The Position Tracker tool allows you to keep track of 500 keywords.
  • Keep track of the mobile rankings.
  • Crawl 100,000 pages every month with the Site Audit tool to look for and fix website issues.
  • Crawl a total of 20000 pages for each crawl audit.
  • SEO Content Template, SEO Writing Assistant, and On Page SEO Checker were used to do 500 keyword evaluations.
  • Using Social Media Tracker, you can keep track of 50 different social media profiles.
  • 5 PDF reports will be generated automatically.
  • Per account, there is only one user.

Let’s compare the key features of SEMrush and Moz.

Plan FeaturesSEMrush PROMoz Standard
Users per Account11
Keywords to Track500300
Keyword Queries500150
Pages to Crawl per Month100000400000
Pages to Crawl per Audit200003000
Social Media Profile Tracking50NA
PDF Reports5Unlimited
Get Free TrialSEMrush Free TrialMoz Free Trial

Every SEO tool on the market claims to have the most up-to-date and comprehensive keyword, backlink, and other metrics database.

Only tools that have been around for a long time and have been updated with new features throughout time may be trusted.

SEMrush and Moz are two examples of such tools.

Let’s take a closer look at them.

Moz Pro: Overview

Moz Pro is a well-known all-in-one SEO software suite that includes features to help you improve your search engine rankings.

The following are some of Moz Pro’s important features:

  • Explorer & Link Research
  • Explorer Rank Checker & Keyword Research

Moz has 500 million keywords, 40 trillion links, and 8 million SERPs in its database.

Moz has all of the essential SEO tools you’ll need to run your campaigns, including Keyword Research, Site Audit, and Link Research.

Let’s take a look at what Moz Pro can do for you.

  • To come up with new keyword ideas, conduct keyword research.
  • Conduct a technical site audit of your website.
  • Examine the backlinks of your competitors.
  • Keep an eye on the position of your goal keyword in the search engines.
  • Examine and compare mentions of your domain with and without links.

SEMrush: Overview


SEMrush is one of the most widely used SEO tools on the market today. It’s an all-in-one SEO toolkit that will help you improve your search engine rankings.

You may use the tool to find out who your competitors are, optimize your SEO, and increase your rankings. It has one of the largest databases, with over 6 million users, 20 billion keywords, and 800 million domains.

SEMrush can assist you in determining what your competitors’ websites did to achieve success and how you may replicate it for your own site. With SEMrush, there’s nothing you can’t do. All you have to do now is figure out how to put it to the best possible use.

SEMrush’s databases are updated on a regular basis. As a result, you get the most up-to-date and relevant information to improve your SEO approach.

Let’s take a look at what SEMrush can do for you.

  • Conduct an SEO audit on a website to identify technical issues and receive advice for how to resolve them.
  • With the Keyword Magic tool’s 20 billion keywords, you’ll never run out of ways to improve your SEO and PPC campaigns.
  • The Position Tracking tool keeps track of your target keywords’ daily rankings.
  • Examine the SEO strategy of your competitors.
  • Examine your competitor’s backlink profile, as well as your own site’s poisonous links.
  • To increase organic traffic, brainstorm fresh SEO ideas.
  • Create custom PDF reports, schedule reports, and integrate with Google Analytics and Google Search Console.

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Moz vs SEMrush: Dashboard Overview

Let’s take a peek at the Moz and SEMrush dashboards.

Moz Dashboard

The Domain Overview of a website at Moz is shown below. You get access to all of the critical metrics in one spot. On the left side of the Dashboard, all of Moz Pro’s important functions are organized into separate categories. All of the functions in the Moz Pro Dashboard are organized into distinct categories.

For a domain, it delivers a Ranking Summary, Featured Snippet Opportunity, Domain Issues, Keyword Opportunity, and Link Opportunity.

Keyword Research

  • Site Overview
  • Ranking Keywords
  • Keyword Overview
  • Keyword Suggestions
  • SERP Analysis
  • Link Research


  • Inbound Links
  • Linking Domains
  • Compare Link Profiles

Rank Checker

  • Keyword Position Tracking

Overview of the Moz Pro Domain

You can establish a new campaign by adding a domain to the Moz Pro Dashboard.

It will take roughly 30 minutes to crawl and collect all of the domain statistics once it has been added.

The following information about a domain is revealed by the Campaign.

  • Search Visibility:  The percentage of estimated clicks a domain obtains based on organic results is known as search visibility. One of the first KPIs you’ll notice in your Campaign Dashboard is Search Visibility.
  • External Links: It displays the total number of external links that point to your domain.
  • Keywords Ranked: It displays where your website ranks for a certain term.
  • Domain Authority (DA): It displays a domain’s Domain Authority (DA). It’s a Moz-developed search engine ranking score that forecasts how well a website will rank in a search engine. It can then be used to compare websites or to monitor a website’s ranking strength over time.

SEMrush Dashboard

The SEMrush Dashboard is depicted below. All of the key functions are sorted into categories on the left side of the Dashboard, which is simple yet elegantly designed.

All of the features are separated into distinct categories under the Dashboard.

Let’s have a look at them.

Competitive Research

  • Domain Overview
  • Traffic Analytics
  • Organic Research
  • Keyword Gap
  • Backlink Gap

Keyword Research

  • Keyword Overview
  • Keyword Magic Tool
  • Keyword Manager
  • Organic Traffic Insights

Link Building

  • Backlink Analytics
  • Backlink Audit
  • Link Building Tool
  • Bulk Analysis

Rank Tracking

  • Position Tracking
  • Ranks

On Page & Tech SEO

  • Site Audit
  • SEO Content Template
  • On Page SEO Checker

Overview of the SEMrush Domain

The first thing you should do when utilizing SEMrush is look at the Domain Overview and run a Site Audit on your site.

You’ll find the following statistics under Domain Overview.

  • Authority Score:  The Authority Score is a compound domain score that ranks a website’s overall quality. The higher the score, the more weight backlinks from a domain or web page are deemed to have.
  • Organic Search Traffic:  The amount of terms for which a domain ranks in Google’s top 100 organic search results is known as organic search traffic.
  • Paid Search Traffic: This section displays information on a domain’s paid traffic, including its cost, ad copies, and so on.
  • Backlinks: It displays the total number of backlinks for a domain.
  • Keywords by Nation: This graph displays the organic keyword distribution of a domain by country.
  • Traffic Trend:  Changes in the amount of traffic driven to a domain can be seen in the traffic trend. The measures are in one-month, six-month, one-year, two-year, and all-time intervals.
  • SERP Features: The percentage of keywords for which each SERP feature ranks an assessed domain.
  • Keywords Trend: Changes in the amount of organic keywords for which an analyzed website was ranking.
  • Top Organic Keywords: This section shows the keywords that drive the most organic traffic to a website.
  • Main Organic Competitors: Based on the quantity of similar terms shared by your competitors, determine who your main organic competitors are.

Moz vs Semrush: Site Audit Overview

In Moz, a site crawl (site audit) of a domain is performed.

Crawl difficulties can have a big impact on your site’s success. You can use the Moz Site Crawl function to look for issues like 500 status errors, 400 errors, and redirects to 400 pages on your site.

Over time, it also maintains track of new and recurring difficulties. The breakdown of issue categories, new issues, and overall issues is depicted in colorful charts (see above).

It enables you to immediately identify patterns and opportunities, as well as provide information about the site’s overall SEO performance. It not only displays the problems, but also assists you in resolving them by making recommendations for how to do so.

SEMrush audits a domain’s site.

Site Audit provides a crystal-clear view of your website. You won’t be able to detect faults with your site until you use tools like SEMrush to do a thorough audit.

You must add your domain to Projects in order to use Site Audit. After a few moments, you’ll be presented with a comprehensive audit of your website.

You’ll get a comprehensive view of your site’s overall health score after completing the Site Audit. Any problems with your website will be displayed in the form of:

  • Errors, Warnings, and Notifications

SEMrush also offers advice on how to resolve any issues with your website. Fixing these problems will enhance your site’s health score, allowing it to perform better in search engines.

Moz vs Semrush: Keyword Research Overview

Moz Keyword Research

In Moz, go to Term Research and enter your target keyword in the Keyword Explorer to identify fresh keyword opportunities.

After you enter your keyword and click the Analyze button, you’ll get the following important information:

  • Monthly Volume
  • Difficulty
  • Organic CTR

You’d also get SERP analysis and keyword ideas.

  • Keyword Suggestions
  • SERP Analysis

SEMrush Keyword Research

Another useful component of SEMrush is the Keyword Overview. You must type in your desired keyword and then click the Search button.

You’ll get a lot of important keyword information, including:

  • Search Volume
  • Keyword Difficulty
  • CPC
  • Country-wise Volume
  • Results on SERP
  • Trends

You’d also get keyword suggestions to help you focus your content strategy, such as:

  • Keyword Variations
  • Questions
  • Related Keywords

Moz vs Semrush: Backlinks Analysis Overview

Quality backlinks are one of the most important SEO variables for improving your website’s search engine ranking.

Let’s take a look at the backlink analytics data from both SEO tools.

Moz’s backlink analytics

Select Link Research >> Overview from the Moz Dashboard. Click Analyze after entering the domain name for which you want to see backlink metrics.

It will provide you with information on backlinks, such as:

  • Domains that have linked to your site in the previous 60 days Total backlinks
  • In the last 60 days, backlinks have been lost.
  • The wording in the top anchor is
  • Domain Authority scores of referring domains
  • Follow and No-follow are two link qualities.

SEMrush’s backlink analytics

Backlinks are the most significant SEO factor for improving your website’s search engine ranking. One of the best tools for spying on your competitors’ backlinks is SEMrush.

In the SEMrush Dashboard, go to Backlink Analytics under Link Building. Select Search after entering the domain name. It will provide you with a wealth of information on backlinks, including:

  • Backlinks to your site (total) Domains that have linked to your site
  • Backlinks you’ve accumulated over the course of six months, a year, or the life of your website
  • Your backlinks’ top anchor keywords
  • Domains referred to with their authority score
  • Text, picture, or frame backlinks are the three categories of backlinks.
  • Follow, No-follow, Sponsored, or User-Generated Content (UGC) link attributes

Moz vs SEMrush: Pricing Overview

Pricing Plans at Moz

Moz offers the following subscription plans:

  • The standard rate is $99 per month. If you’re new to SEO, this is a great plan to start with.
  • $149 per month for a medium plan. The most popular plan given by Moz is this one. It allows you to use all of the keyword research tools available.
  • $249/month for a large. Businesses and agencies benefit the most from this strategy.
  • Premium membership costs $599 per month. This package is ideal for major SEO firms and in-house marketing departments.

When you pay yearly, Moz gives you a 20% discount on all of its plans.

Plans for SEMrush Pricing

SEMrush offers the following subscription plans:

  • $119.95 per month for the Pro version. Bloggers, freelancers, entrepreneurs, and in-house marketers on a tight budget can benefit from this plan. You may monitor a site’s ranking, social media results, spy on your competitors’ traffic sources, and many other features with 40+ advanced tools.
  • Guru costs $229.95 per month. This plan is ideal for small businesses and rising marketing firms. It includes all of the Pro plan’s capabilities, such as the content marketing platform and historical data.
  • Monthly fee for a business is $399.95. The Business Plan is preferred by large agencies, E-commerce projects, and enterprises because it includes all of the Guru Plan’s features as well as white label reports, API access, and more.

You can get a 16 percent discount on any of its programmes if you subscribe for a year.

Moz vs Semrush: Which SEO Tool Should You Buy?

For keyword research, competition backlink analysis, site audits, and other SEO needs, I’ve utilized both the Moz Pro and SEMrush tools. Both of these products include some of the best SEO features you’ll ever need.

However, after utilizing both of these tools, I can confidently declare that SEMrush offers more capabilities than Moz Pro for the same $99 monthly fee.

As a result, I’d strongly recommend SEMrush over Moz based on the capabilities available with paying memberships. However, before investing your money in either of these programmes, I would recommend giving them both a try, as both provide a free trial on their paid subscription plans.

During the trial period, you should use both of these products to get a better understanding of their capabilities and benefits.

Wrapping Up

Both SEMrush and Moz are widely used by bloggers, large businesses, and SEO firms. It’s difficult to choose between SEMrush and Moz because they’re both excellent SEO tools with some of the best features.

Moz Pro is a good offer in terms of sheer value. However, when its features are compared to SEMrush at the same pricing ($99 per month), it falls short.

You can’t go wrong with SEMrush if you’re new to SEO, a small business owner, or a marketer looking for the highest return on their investment. If you want to build your business website or your writing profession, I recommend using SEMrush. SEMrush also features one of the most comprehensive resource hubs for improving your digital marketing, content strategy, SEO, PPC, social media, and other abilities.

So, what do you have to lose? Try both of these tools for free to discover which one suits your needs the best.

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