How to rank organically on Google
For most businesses, obtaining top Google rankings is the pinnacle of online success. However, as Google devotes more time, money, and effort to improve its algorithms, more businesses are finding it difficult to increase their rankings on the platform and stay relevant in the digital world.
On Google, 34,000 queries are done every second on average. 75% of web users, on the other hand, never go past the first page of search results. As a result, you must ensure that your website shows on the top page of Google when customers search for your company (or firms in your field). There are no justifications.
The best way to rank organically on Google is to find low competition, long-tail keywords in your niche, with well optimized and unique content that is informative to the audience. Winning a featured snippet always gains you tons of traffic to your website.
You probably have some useful stuff to provide with your visitors and customers, whether you run an e-commerce or corporate site. But, if no one sees it, what’s the sense of putting it together in the first place?
When consumers search online for your product or service, search engine optimization (SEO) helps your website rank higher. This strategy essentially improves the number of visitors to your website by obtaining a higher ranking in search engines such as Google, Bing, and Yahoo’s search results pages.
If you’re ready to conquer your market in 2022 by improving your organic search engine rankings on Google, start with these five steps.
5 Easy steps to rank organically on Google:
1. FIND LONG-TAIL KEYWORDS IN YOUR NICHE
Keywords are search phrases that people use to find information on the internet. Long-tailed keywords can help you rank higher on Google with minimum effort if you include them in your website content. Long-tail keywords are responsible for 70% of all web searches.
Simply choose a term that best reflects your area of expertise or service. Use keywords like “low flights to New York,” “best hotels in France,” or “interesting locations to visit in Jamaica” if you’re a travel agency.
Consider what search terms your target audience would use to find you on Google. Once you’ve decided on the best long-tail keywords, use them in your blog articles, your website’s Meta Keywords section, and your H1s, H2s, and subtitles.
You may optimize your keyword list by testing the performance of keywords using a service like Google Ads (previously Google Adwords). You can then choose the ones that best suit your business goals based on the results.
5 Recommended Tools for Keyword Research
- #1 SemRush
- #2 ahrefs
- #3 Ubersuggest
- #4 SeocheckWeb
- #5 keyword.io
2. UPDATE AND OPTIMIZE YOUR WEBSITE
Google pays considerable attention to the performance of websites as well as their general appearance and structure. As a result, you must verify that your site is free of broken links and has a proper permalink structure. Install a sitemap to make it easier for Google to index your site.
When it comes to website optimization, there are a few other important factors to consider:
You’re missing out on valuable mobile visitors with a non-responsive website design, which accounted for 52.64 percent of global online traffic. A responsive design allows you to reach more people on more devices while maintaining a consistent user experience across all platforms.
We build high-quality websites at Digital Universe because we understand the value of a positive visitor experience. As a result, we can now offer professional-looking web designs with immersive website navigation, resulting in a seamless and entertaining user experience.
3. CREATE QUALITY CONTENT
Google will always favour websites that offer original, high-quality material over those that do not. Remember that people are constantly looking for information on the internet. As a result, if you provide relevant, useful content that they enjoy and want to share, you’ll notice more results, traffic, and engagement – as well as a higher Google rating.
4. USE BACKLINKS
Incoming links, also known as backlinks, are created when one website links to another. These links, as simple as they may appear, have a significant impact on a website’s visibility in search engine rankings.
Consider backlinks as a form of communication between websites. If you’ve prepared an online report, you should link to it anytime you discuss it in an article. This informs Google that the information is significant and provides a new path for its site crawler to get it.
ALSO READ: What are Backlinks and Why are They Important in 2021?
5. USE SOCIAL MEDIA
Google has begun to use social media to judge the authority and relevance of every particular item as it grows more popular. If hundreds or thousands of people are sharing and tweeting about a post you wrote, it’s clearly something worth discussing. There will be more traffic to your website once you’ve created great content that people want to promote. Guaranteed. Also, if you’re looking to build your Instagram account, check out Social Shark.
You don’t have to break your back or spend your entire life savings to rank higher on Google. In 2022, use the five quick and easy strategies listed above to improve your Google rankings and your website.