In today’s digital environment, it’s critical to be aware of all the techniques to increase organic traffic to your website. While everyone in the field uses terminology like SEO Friendly Website design, technical SEO, image optimization, and more, they might be confusing for newcomers.
In this article, we’ll look at why it’s necessary to have an SEO-friendly website and how to accomplish it effectively.
What is an SEO Friendly Website?
Simply said, an SEO-friendly website makes it simple for search engine crawlers to evaluate the site and gain a thorough understanding of its structure and content.
Let’s look at how to design SEO-friendly websites and what the most crucial features are:
Unique Title and Descriptions for all Pages
All web pages on an SEO-friendly website should have their own unique meta titles and descriptions. The names are normally 50-60 characters long, and the descriptions are up to 155 characters long. These titles are important for search engine indexing since they clearly state what the page is about to visitors.
Clean URL Structure
Your webpage’s URL should be simple and follow best practises for search engine indexing. For permanent links, make sure they’re all lower case, descriptive, separated by dashes, and potentially organically include keywords for better visibility.
Fast Loading Webpages
Nobody wants to visit a website that takes a long time to load. To create an SEO-friendly website, you must do a complete SEO audit on your site to determine what can be done to enhance the page loading speed.
Image optimization, for example, can help you increase page loading speed and provide your website an advantage over slower websites in terms of ranking algorithms.
You must ensure that all of your pages’ content is original and not plagiarised. Plagiarized content is flagged by search engines, which can severely impact your website’s SEO friendliness.
Images having a big file size on your website can slow down page loading, which is bad for your business. You should optimise your photos and include alt language to help search engine crawlers comprehend what the image is about.
Create Proper Content Structure
You should make sure that your website has a good content structure so that it is easy to index. The following aspects should be present in the overall structure of your website:
Page Title or H1 Tag
Subheadings in content (H1, H2, H3, H4… tags for well-structured content distribution)
Biographical information about the author, as well as sharing options
The pages of your website should be responsive on every device that is used to access them. If your website or pages are unresponsive on any device, you must correct any inconsistencies to maintain its SEO health.
Internal linking provides search engine crawlers with a well-rounded map of your domain. It aids crawlers in associating relevant web pages and developing a strong internal architecture to improve the SEO friendliness of your website.
Why is Having an SEO Friendly Website Important for a Business?
Now that you understand what makes a website search engine friendly, let’s look at how it may help your company.
Helps in Increasing Organic Traffic
A website that is SEO-friendly will help you generate more organic visitors. These appear higher in the SERPs and are frequently the first results on SERP pages.
Increases Your Brand Credibility
Users are more likely to trust your website above other possibilities if it appears on the first page of search engines. This is a fantastic technique to boost brand credibility, not only for users but also for the search engine.
An SEO-friendly website will drive targeted traffic to itself 24 hours a day, seven days a week. You won’t need to spend as much money on paid types of promotion like PPC if your website follows the best practices for search engine algorithms.
Improves User Experience
All of the greatest SEO tactics are designed to improve the user experience. As a result, applying these practises on your website will improve the overall user experience by making the user journey more fluid and appealing.
Tips for Creating an SEO Friendly Website
Use Responsive Design to Connect with all Device Users
You never know what device users may use to access your website in today’s digital world. According to a recent research, smartphones will account for nearly 54% of all searches in 2020. As a result, having a responsive design on your website is critical. It’s a crucial component that can help your company achieve online success.
One of the most important aspects of establishing an SEO-friendly website design is user responsive design.
Your website’s responsive design adapts to all types of devices and fits in with user searches. Users will be able to access the most appropriate version of your website whether they are using a tablet or a laptop.
Consider that all devices have distinct screen sizes and resolutions to further grasp this. A responsive website design allows your website to adjust to the dimensions of the device being used to see it. This improves the user experience and allows them to navigate your website without difficulty.
You want your consumers to stay on your website for as long as possible because this gives Google a good idea of how adaptable and user-friendly it is. If users can’t navigate your website smoothly on their device, they’ll go to a competitor’s website that has been optimised.
Furthermore, having a responsive design will help you rank higher on Google because the search engine will deem it relevant to the users’ search intent.
Include Targeted Keywords in Your Website Content
One of the most crucial aspects of any website is the creation of unique and relevant content. It aids in the traffic generation and generation of vital leads for your website. Content on your website improves your domain authority and aids in the generation of high-value leads based on relevant search terms. In order to boost the exposure of your content, you must target relevant keywords in your domain.
Targeted keywords help your website rank better in search engine results pages (SERPs) for relevant search queries/terms.
To find these targeted keywords, you’ll need to conduct extensive keyword research, which will allow you to identify high and low competition terms in your domain. It also emphasises the importance of certain keywords, as well as how or if you may employ them in your content strategy.
Long-tail keywords, for example, are typically low-competition, highly targeted keywords. They are usually three or more words long and quite particular, resulting in a higher number of qualifying leads. “Top-rated insurance firm in Bangalore,” for example, is a long-tail term that can help websites generate important traffic and qualified prospects.
Following the discovery of selected keywords, the following step is to determine the appropriate content style for your marketing objectives. You can choose from a variety of formats, including infographics, movies, blogs, and ebooks. After you’ve decided on your preferred formats, it’s time to develop valuable content using the keywords you’ve chosen.
You would want to ensure that the content created is not only educational but also easy to understand for your target audience. Organically infusing targeted keywords into this content will help your web pages in appearing on the relevant SERPs.
Make your website more SEO friendly by strategically using relevant keywords in your content. It will boost the overall performance of your website pages and make them more visible to search engines.
Optimize Header Tags
The most critical part of developing structured and recognized information for search engines is using header tags. When it comes to making a website SEO-friendly, optimizing header tags can help a lot.
A header tag should be used for headings that describe the start of a certain section of text.
This subheading, for example, is an H3 tag, whereas the title of this page is an H1 tag.
You must naturally add the most relevant keywords into your headers while optimising them. The core keyword, for example, should be included in the title of your content.
This inclusion aids search engine crawlers in understanding the context of your content and indexing the page appropriately. It also helps you rank higher for the keywords you include in your titles and subheadings.
In smaller headers like H2 or H5, you can utilise secondary, LSI, or even long-tail keywords.
This will aid crawlers in determining how deep your content delves into the core topic and how diverse it is.
Optimize Your Meta Descriptions to Boost Clicks
The title of the result pages is the first thing you see when you enter a search query on Google. What you see underneath it is a brief summary of the key information regarding the issue, providing you a preview of the webpage’s content. The meta description of your webpage is this brief sneak peek.
Let’s have a look at an example. The top-ranking result for the search query “how to build a gaming PC” has the meta description “Ever longed to build your own PC? You can utilise our step-by-step guide and short tutorial videos to construct a gaming PC or a streaming PC.”
This meta description is precise and informs users about the webpage’s features. Before even clicking on the link, the user is aware that the page would provide a step-by-step guide on how to build a gaming PC.
To improve the ranking of your page, make your meta description informative, brief, and potentially incorporate a targeted keyword.
A meta description in Google SERPs has a maximum limit of 155 characters. If you don’t keep your meta description within 150 characters, the text above that restriction will be replaced with three dots. This will appear weird, and it may chop off a critical element of your statement that would have been useful to the readers.
Focus on Increasing the Readability of Your Content
There are numerous factors that go into designing an SEO-friendly design, and it’s easy to overlook the appearance of the content. When undertaking SEO optimization, make sure that the information on each pages is easily readable. Even if your website design is world-class, having uninteresting content will not bring you any value.
While the design is responsible for creating an aesthetic impression, the content is responsible for determining how the remaining impressions are formed.
This is the more human aspect of optimising a website for search engines. Google constantly favours websites that satisfy users’ demands and delight them. This, too, affects the overall user experience and has a big impact on your website’s SEO friendliness.
Choose the most appropriate font for your content depending on the design of your website, as well as the appropriate font size. Also, change up the font colours, with the most readable colour being the basic text, anchor texts for internal or external linking having a different colour to make them stand out, headers or subheadings having a larger font size, and so on.
On a white background, for example, a light yellow font colour would be nearly unreadable, and having your subheading the same font size as the article could not convey the idea through to the readers effectively.
A long paragraph can usually scare a reader, and it can also be unreadable for people with limited attention spans.
Use bullet lists, points, and other techniques to further break down the content’s format to improve readability. This method makes the content easy to understand and keeps the readers interested.
Infographics are another element you may use to improve the readability of your content. Infographics are a terrific method to condense complex information into a simple and digestible format for a wide range of users.
Improve Page Load Time
This point has already been explored, but it is worth repeating owing to its importance. Make sure you’re working on and maintaining every possible way to improve your website’s loading speed. A thorough SEO audit may assist you in identifying all of the factors that need to be improved in order to ensure that your page load time is as short as feasible.
Users typically wait 5 to 6 seconds for a page to load. They are likely to close the tab and hunt for another choice if it takes any longer. Page load speed optimization is critical for lowering bounce rates and considerably improving a website’s SEO friendliness.
Time to Make Your Website SEO-Friendly
Now that you know what goes into making an SEO-friendly website, it’s time to put in the effort and grow your business. Because many components of SEO necessitate in-depth knowledge of the business, it’s always a good idea to work with a professional like Digital Universe to guarantee that your website is as SEO-friendly as possible.
To discover more about our services and how we can make your website SEO-friendly, contact us today.