Today, we’ll compare Serpstat vs SEMrush to determine which tool can provide you with the best results when it comes to optimizing your SEO.
SEMrush is the tool for you if you’re an SEO agency or professional. It includes premium keyword research options (such as more accurate keyword difficulty and relevant keyword ideas), as well as a slew of other useful features including an SEO writing assistance and social media tracking and posting tools. It costs a little more than Serpstat, but you get a lot more bang for your buck.
Search Engine Optimization, or SEO, is one of the most effective strategies to ensure that your company gets found online.
When customers search for the service or product you’re giving with organic keywords pertaining to your business, good SEO tactics can ensure your firm appears in the top search engine results; this is known as ‘organic’ or unpaid search traffic.
The Main Differences Between Serpstat vs SEMrush
The following are the main differences between Serpstat and SEMrush:
- Serpstat lacks social media tools, however, SEMrush includes social media tracking and posting tools, allowing you to compare and contrast your competitors’ social media strategies.
- Serpstat lacks an SEO writing assistant function, but SEM rush includes one that helps you ensure that all of your material is optimized.
- Serpstat offers a 7-day free trial with full access to all services (within use limits), whereas SEMrush gives a 7-day free trial with full access to all features, but you must enter your credit card information upon signing up.
Serpstat and SEMrush are both all-in-one SEO toolkits (SEO software) featuring a variety of tools and features that may help you analyze your SEO, assess what you’re doing well, and identify areas where you can improve. They also have a keyword research tool (keyword tool) that you can put on your website or blog to help you uncover profitable keywords and earn more page views.
Sure, sponsored listings are available in Google and other search engines, but did you know that 70-80% of search engine users only look at organic (non-paid) results? This is because most search engine users are aware that the results at the top of the page are sponsored (paid) listings these days, and would rather go right to the organic results.
Users can trust that the websites featured first on the search engine results pages (SERPs) are what they are looking for since search engines like Google have powerful algorithms that assist them find the most relevant results from their searches.
This is why it makes sense to invest in high-quality SEO solutions to ensure that you are ranking well in search engines for your keywords and attracting organic traffic to your website.
In this Serpstat vs SEMrush comparison, we’ll look at all of the features these programmes have to offer, as well as the benefits and drawbacks of each, as well as cost, so you can determine which one is best for you and your company.
Serpstat vs SEMrush: Serpstat Review 2022
Serpstat isn’t just for SEO pros; it’s also for analytics experts, content managers, PPC gurus, and digital marketers, so even though it has extensive capabilities, it’s accessible to everybody.
Serpstat is not just for SEO pros; it’s also for analytics experts, content managers, PPC gurus, and digital marketers, so even though it has extensive capabilities, it’s accessible to everybody.
The Key Features of Serpstat
- Keyword Research Tool
- Search Analytics
- Advertising Analysis
- Content Marketing Ideation
- Competitor Research & Competitor Analysis
- Rank Tracking / Rank Tracker
- Market Intelligence
- On-Page Site Audit Tool
- Reports and Infographics
- API
- White Label Reports
- Backlink Analysis
Keyword Research
Serpstat is a keyword research tool that can assist you in locating high-performing keywords that will drive organic traffic to your website. It calculates the worth of keywords by taking into account the level of competition, search volume, cost per click, and the number of search results, giving you all the data you need to decide which keywords to target.
Long-tail keywords are also available, allowing you to target lengthier phrases in your niche with less competition but still have the ability to drive traffic. Serpstat not only offers long-tail keywords, but also keyword search suggestions, which include a variety of keywords that you may employ in your site content to boost your domain authority.
Competitor Research
Serpstat lets you spy on your competitors to see the keywords they’re ranking for, allowing you to try to outrank them. Serpstat can help you locate your direct competitors for organic traffic and compare your domain’s visibility to that of your competitors.
You can compare up to 200 domains with the Batch Analysis tool. This will provide you a list of all the domains’ ranks, as well as your competitors’ SEO and PPC efforts, so you can remain on top of things.
Rank Tracking
The Rank Tracking tools allow you to keep track of your own and your competitors’ web page rankings. You can track an unlimited number of keywords on a daily basis, ensuring that you always have the most up-to-date information.
On-Page Audit
The on-page audit function allows you to do an in-depth review of your web pages in order to determine how efficient and SEO friendly they are. This allows you to spot any issues and correct them as quickly as possible, ensuring that your SEO is not jeopardised.
This tool can detect the following errors and issues:
- Verification of hyperlinks
- Verification of correct interlinking
- settings in robots.txt
- Pages that are missing
- The length of the title and description, as well as the importance of the content within Meta Tags
- Table of Contents (H1, H2 etc)
- Duplicate content creation or sitemap repair
- Image-related issues
- Hidden content and frames with “display:none”
Reports and Infographics
All of the reports are accessible from a single dashboard. With only a few clicks, you can track the overall success of your campaigns and create new ones.
Serpstat creates easy-to-understand diagrams and charts to help you visualize massive amounts of data, even for folks who aren’t familiar with digital marketing statistics.
Your reports can be fully personalized with your branding and logo, making them totally white labeled. This is a useful feature if you work as an SEO consultant for another company or as an agency. There are no limits to how many reports you can export, and you can export them in a variety of formats to suit your needs.
Backlink Analysis
You may quickly examine the backlinks to both your own and your competitors’ websites. Serpstat will generate a complete report that includes all of your backlinks, anchors, and referring domains.
You can see the Serpstat Trust Rank and Page Rank of each referring domain to get a sense of the backlink quality and avoid any backlinks from questionable sources that could result in penalties.
The Benefits of Using Serpstat
- Serpstat is a comprehensive SEO toolkit that can handle all of your SEO requirements.
- Even if you are a complete novice, the user interface and dashboards are simple to learn and utilise.
- Serpstat can generate white-labeled reports, which is a useful feature if you’re working on a client’s SEO project.
- You can add as many users as you like to your account, so you can invite your coworkers or employer to view statistics and reports.
- There is a free plan with several important features available.
- In comparison to other SEO toolkits, the fee is reasonable.
- The reports are visually appealing and simple to comprehend.
The Downsides to Using Serpstat
- During peak times, the customer service crew can be a little sluggish to respond.
- It has been reported that the keyword difficulty can be inaccurate at times ( I find SEMrush to have a more accurate keyword difficulty score)
- Only the “Enterprise” plan, which is quite expensive and not suitable for everyone, offers white-labeled reports.
Serpstat Pricing
Customers can choose from four pricing options: Lite, Standard, Advanced, and Enterprise.
The ‘Lite’ plan, which costs $69 a month, is the first option (all plans offer a discount if you sign up for a whole year). 4,000 queries per day, 10,000 results per week, and up to 500,000 export rows per month are included in the Lite plans.
All of the essential functions are provided, including in-depth keyword analysis, missing keywords, related keywords, and API access. Because there is no access to team management, white-labeled reports, or branded reports, this plan is regrettably not ideal for agencies or SEO specialists.
The ‘Standard’ plan costs $149 a month and includes everything in the ‘Lite’ plan, plus 5,000 inquiries every day and 30,000 results per report. This package includes branded reports but not white-labeled reports, and you can add up to three team members to your account.
The $299/monthly ‘Advanced’ subscription provides 8,000 daily search queries, 150,000 tracked keywords, 1,250,000 pages to audit, and team management for up to 5 team members. This subscription also comes with unlimited phone support.
The ‘Enterprise’ plan costs $499 a month and covers all of the maximum limits. This strategy is largely aimed at government agencies. This plan allows you to have up to 7 team members and is the only one that includes white label reporting.
You can sign up for Serpstat’s free plan using Google, Facebook, Twitter, or your email address. The free plan has low daily usage limits and doesn’t give you access to all of the services, but it’s a wonderful alternative for anyone who can’t afford a subscription plan yet or just wants to try out the interface to get a feel for it.
Here you may learn more about Serpstat and test out some of their free features.
Serpstat vs SEMrush: SEMrush Review 2022
SEMrush is a comprehensive marketing toolbox that includes everything you’ll need to boost your online presence with SEO, PPC, and content marketing. SEMrush may be used to analyze your competitors’ techniques and work on outranking them in SERP results in addition to helping you understand how your own sites are performing.
SEMrush is one of the most widely used digital marketing tools, with over 4 million users worldwide and a good reputation. Big companies like eBay, Quora, and HP trust them, so you can rest certain that you’re in good hands.
The Key Features of SEMrush
- Organic Research
- Advertising Research
- Display advertising tool
- Backlink analysis tool and backlink research tool
- Keyword research
- Product listing ads
- Traffic analytics
- Market explorer
- SEO Writing assistant
- Project tracking
- Site audits
- Social Media Tracker
- Social Media Poster
- Brand monitoring
- On-page SEO checker
Keyword Research
SEMrush includes a number of keyword research tools that can assist you in determining which keywords in your niche are worth ranking for. SEMrush can help you find the correct keywords for your PPC campaigns in addition to helping you find the ideal keywords for your SEO campaigns.
SEMrush will provide you an overview of a target keyword after you enter it, including facts like monthly search traffic, number of results, CPC, and competition, so you can plan your strategy.
Long-tail keywords and related keywords are also included so you can check if there are any similar keywords with less competition that you can rank for.
The Keyword Magic tool can give you up to 2 million keyword suggestions, which can help you identify different keyword ideas for your campaigns. Using the keyword grouper tool, you may organize your keywords by topic and use the keyword analyzer to select and save the finest ones.
Organic Research
By simply typing your competitor’s domain name into the organic research search bar and seeing the keywords they are ranking for, you can utilize SEMrush to assist you outrank them in the SERPs. This allows you to try to outrank them, as well as discover new competitors and monitor changes in the ranking positions of other domains.
SEO Writing Assistant
SEMrush includes an SEO writing assistance tool that can help you optimise your content for the keywords you want to target. It also ensures that your content is readable for both readers and search engines, and notifies you if any of your content has been plagiarized thanks to the plagiarism checker built-in.
This capability can be accessed via a WordPress plugin, a Google Docs add-on, or by working directly with SEMrush.
On-Page Audit
The on-page audit function allows you to analyse your site’s SEO in order to identify and resolve errors as quickly as feasible. The tool does a comprehensive health check on your website, highlighting any issues it discovers and prioritising them so you know what needs to be fixed first.
You can use this tool to:
- Make your page’s links more effective (internal and external)
- Fill in any tags that are missing.
- Titles, meta descriptions, and HTML tags should all be optimized for both search engines and users.
- Look for and fix any broken images.
- Error pages should be identified and deleted.
- Check for duplicate content and HTTPS compatibility.
Backlink Checker
You may use SEMrush’s backlink checker to see all of the links pointing to your domain. The backlink checker displays the domain authority of your site’s backlinks, as well as the connections’ geolocation and anchor text. This information allows you to run a deep link analysis and compare your inbound links to those of your competitors’ domains in order to optimize your link building strategy and find new prospects for link building.
You can also see what kind of backlinks are pointing to your site and whether they are ‘follow’ or ‘nofollow’ links, which will help you to keep track of the ratio of follow/nofollow links so you can focus on increasing the highest quality follow links to your site. This tool can help you figure out where your competitors’ ‘follow’ links are originating from so you can try to get links from them as well.
Social Media Tracking and Posting
You may use the social media tracker to keep track of your competitors’ social media performance and improve your own strategy. This application helps you to keep track of your Facebook, Twitter, Pinterest, Instagram, YouTube, and LinkedIn performance in one location and create reports to highlight your progress.
You can track the following metrics:
- Changes in your follower count in comparison to your competition
- Levels of engagement across time
- The hashtag reports will help you find the most popular topics.
- Discover the most interesting social media posts.
- Examine the evolution of publishing trends across time.
- Check to see if anyone is mentioning you or your competition.
The social media posting feature allows you to connect all of your social media accounts to SEMrush and post to all of them from a single location. You can choose to schedule posts ahead of time and manage your queues so that your social media profiles remain active even if you aren’t online.
For your social media accounts, custom calendars may be made so you can see when there are any empty times that need to be filled with content.
The Benefits of Using SEMrush
On your content calendar, you can see all of the material you’ve booked, and if you need to move any scheduled posts to a different date, you can simply drag and drop the post to the new date.
- SEMrush helps you to observe your competitors’ SEO strategies in order to compare them to your own and identify fresh link-building chances.
- The SEO writing helper assists you in ensuring that your material is always search engine optimized.
- To improve your keyword strategy for your SEO efforts, you can quickly undertake organic and paid keyword research, identify competitive keywords, long-tail keywords, and similar keywords.
- With SEMrush’s powerful reporting and analytics tools, you can quickly and easily produce professional reports with all of the data you require at the touch of a button.
- When you consider all of the tools and features that SEMrush offers, it is a fantastic value for money.
- Keyword difficulty ratings that are accurate, the identification of long-tail keywords, and SERP analysis
- For clients or several projects, better SEO campaign dashboards are available.
The Downsides to Using SEMrush
- There are so many tools available that navigating them all can be a little overwhelming at first.
- There is a learning curve because it is not always obvious how to use all of the tools at first.
SEMrush Pricing
SEMrush offers three different plans based on your business demands, and if you pay for the entire year in advance, you may save 16 percent on the monthly price.
The Pro plan, which costs $99.95 a month, is the first option. This plan is ideal for freelancers, startups, and small enterprises who handle their own SEO and marketing. The only difference between the plans is the usage limits, which are included in all of them.
This subscription allows you to generate 10,000 results per report, with a daily limit of 3,000 reports, as well as 250 keyword metrics updates every month. You can work on up to three projects at a time, track up to 500 keywords, and crawl up to 100,000 pages every month. You may keep track of 50 social profiles and post to ten of them. This package does not contain branded or white label reporting.
The Guru plan, which costs $199.95 a month, comes next. This subscription allows you to generate 30,000 results each report, with a daily limit of 5,000 reports, and 1000 keyword metrics updates per month.
You can work on up to 15 projects at a time, track up to 1,500 keywords, and crawl up to 300,000 pages every month. You may keep track of 100 social profiles and post to 30 of them. This package includes branded reports but not white-label reports.
The Business plan, which costs $399.95 a month, is the final option. This subscription allows you to generate 50,000 results per report, with a daily limit of 10,000 reports, as well as 5000 keyword metrics updates per month.
You can work on up to 25 projects each month, track 5000 keywords, and crawl 1,000,000 pages. You can keep track of 300 social profiles and post to 50 of them. This package includes branded reports but not white-label reports.
Both the Pro and Guru plans provide a 7-day free trial, but you must give your credit card information and remember to cancel if you do not want to be charged after the free trial.
You can learn more about SEMrush and sign up for a free trial here.
Serpstat vs SEMrush Compared: Which is better?
FAQs About Serpstat vs SEMrush
Is Serpstat a provider of SEO and PPC services?
Because this site caters to marketing experts, it does not provide SEO or PPC services to its users.
What Google Volume does Serpstat show?
Serpstat does not collect data in real time, however it does display the last year’s monthly average keyword volume and third-party services.
What is the best way to keep my SEMrush payment information up to date?
It’s simple to update your REMrush payment details. Simply go to your “Profile Menu” and modify your billing information by clicking the “Billing Info” button. If this is not possible owing to an expired card, re-subscribe using an updated card and billing information from the “Prices” page.
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Conclusion
Following a side-by-side comparison of Serpstat vs SEMrush, it’s evident that both Serpstat and SEMrush are excellent SEO toolkits and growth hacking suites.
But which is the superior option?
That, of course, is entirely dependent on your requirements.
Serpstat is unbeatable when it comes to getting the most bang for your buck. Serpstat has everything you need to work on your website’s SEO and keyword strategy for a low price, and some of the tools are even free!
Serpstat’s biggest drawback is that white branded reporting is only accessible on the Enterprise plan, which costs $499 per month. While white Serpstat is an excellent tool for entrepreneurs and small enterprises, it is not recommended for agencies.
Semrush plan includes branded reports, while the Business plan includes both branded and white-labeled reports for $399.95/month, compared to Serpstats’ $499/month.