What is Slug In SEO And How to Optimize it?

What is Slug?

If you’re new to SEO, you’ve probably come across the phrase slug a lot. If you’re using Yoast SEO, you’ve probably noticed color-coded accents on your dashboard to help you optimize your slug.

But, what exactly is a slug?

In WordPress, a slug is the section of a URL that defines or describes what that specific page is all about.

What is Slug
What is Slug

If you look at the URL slug for this page, for example, it reads: the URL, where the slug after / immediately tells you what the content, post, or page will be about.


The Importance of Slug in SEO

The Importance of Slug in SEO
The Importance of Slug in SEO

Now that you know what a slug is in SEO, you should know that a slug has a significant impact on your page’s rating.

Because the slug is the first thing that search engine crawlers see, it’s critical that you maintain the slug and title of your posts identical. Slugs have an impact on your onsite optimization methods, similar to how title tags have an impact on SEO.

With the appropriate slugs, your website or web page will have SEO-friendly URLs that will not only improve your ranks but also encourage your visitors to click on them.

Do Slugs Impact Rankings?

They do, in fact. Slugs normally contain the core keyword, which Google’s search engine bots use to rank your webpage. Search engines favour keyword-rich slugs, thus using this method will help your posts rank higher in the search engine results page.

One of the best things about making a slug is that it is completely up to you, the page owner. You have complete control over your slug and the keywords you want to rank for. This encourages both search engine crawlers and, eventually, users to click on your link.
If you’re using WordPress, changing the slug for the posts you’re writing is simple. The following part will provide you with a tutorial to help you understand this better.

Slug optimization
Slug optimization

How to Edit a Slug in WordPress for a New Post?

A slug, for the uninitiated, is a phrase that comes from the WordPress community. Your final URL would look like this if you installed WordPress without adjusting your permalink settings: www.example.com/?rt=564 or something equally haphazard

As you can see, this isn’t at all SEO-friendly. If you’re writing on a hot issue and increasing the visibility of your website, potential visitors may mistake it for a fraud or doubt its credibility. Regardless of how valuable your material is, such users will not click on your link.

You should change your slug to avoid such situations. You’ll see a variety of alternatives for how your URL might look here. They usually categorize URLs as follows:

  • Your URL has been given a set of random alphanumerics.
  • Your URL contains detailed information about the day of posting, as well as the title of the post.
  • Numeric that is made up of numbers
  • As the final URL, use a post name that includes the title of your post.
  • Additionally, you have the option of creating a custom structure for your link.

Select the option with the Post Name if possible. This is due to the fact that you would have previously included targeted keywords in the title of your post.

You can generate or update slugs as you prepare fresh content for publication, in addition to adjusting the permalink structure of all your posts.

When you make a new post, you’ll see an option to change your slug just below the title. After you’ve finalised your URL structure, simply click OK to complete your page’s slug.


Tips to Optimize Your Slug

The task of editing a slug is only half completed. The remaining 50 percent consists of performance and SEO optimization. Slug optimization is critical since it increases the visibility of your website and guarantees that it reaches your target audience.

Slug optimization also aids in the organisation of your URLs. For example, if the title of your post is 13 Effective SEO Strategies To Implement In 2021, your URL will be https://huntbiz.com/blog/13-effective-seo-strategies-to-implement-in-2021/ on WordPress (or any other platform).

While this has a slug structure, it serves no function because it is too long and may cause search crawlers to become confused (and readers). This is why you must tailor it to a more precise purpose. You might tweak the structure to only aromatherapy-benefits-for-beginners for improved WordPress SEO and instantly grab the interest of your readers.

The importance of slug optimization cannot be overstated. Here are some short insights to help you understand how to handle this.

Include Focus Keywords


In your slug, always include the term you’re focusing on. Make it a habit to do this before publishing any of your pieces. The target keyword is the one you want to rank for the most. You may check if the focus keyword is present in your slug using tools like Yoast SEO for help.

Slug optimization
Slug optimization

Avoid Using Stop Words

In a URL structure, stop words are phrases or words that aren’t needed. They are words that, even if omitted, would make your slug meaningful. Articles, numbers, prepositions, and other elements, for example, make a URL structure overly long.

Keep it Short

Short slugs are appealing to the eye, are easily understood by visitors, and are also SEO-friendly. Returning to the previous example, aromatherapy-benefits-for-beginners is actually short and exact.

One reason for this is because people would occasionally search for aromatherapy advantages for beginners directly. When this happens, your slug will match the search word exactly and will be accessible to your audience.

Use Lowercase

This is a minor point that deserves to be addressed. When modifying your slug, make sure all of the words are in lowercase. There’s a technical rationale for how it reads and appears in the end. Lowercase letters are interpreted differently by web servers like Apache than uppercase letters.

Separate Words with Dashes

In a slug, always use the letter ‘-‘ to separate your words. This is standard procedure, so if you’ve been using another character, switch to ‘-‘ right away.


Slug optimization is a quick and easy approach to improve your website’s internet presence. Slug tweaking and optimization isn’t difficult or time-consuming. All you need is some hands-on experience with various slug structures in order to determine the optimal technique to structure your slug.

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