We’re all in it to win when it comes to SEO! Since the beginning, agency owners have had one goal in mind: to win at any costs. You have little pity for your competition when you sit on such a hot-seated throne.
SEO is a small world in which you are in some way related to all of the important actors. This isn’t to say that your friendship with industry experts should prevent you from snatching their clients, especially if you believe your skills can add more value than what they’re currently offering.
Furthermore, if you don’t do it now, it will be done by someone else later. So why not take advantage of this chance right now?
This blog is for you if you feel that business is a battle zone and that identifying targets rapidly is the best approach to defeat the competition. When you’ve finished reading this article, you’ll have a better understanding of how to acquire high-value clients from your competition.
Winner or Loser, It’s Up To Us to Decide
Do you spend a lot of time scouring the internet for potential clients? Why would you invest in such a dreadful endeavour when your competitors have already done the legwork? Continue reading if you want to be a winner.
You already know that some of your competitors’ clients are willing to pay money on SEO to increase organic traffic. These clients are well aware of the importance of SEO in the development of their brand. In addition, their expectations have become more realistic (thanks to your competitors who took time explaining all this.)
If you want to be a winner, you must demonstrate to them that you provide exceptional service that they cannot refuse. The following is a step-by-step guide to systematically and ethically stealing your competitor’s customers:
Step 1: Identify the Competitors
This phase may be a cakewalk for you because you entered the SEO business after conducting extensive research on the industry’s top players. This step, however, is critical for people who are still in the planning stages.
The SEO industry is like an ocean, and trying to locate the important players is like trying to locate Nemo. The most typical error made by SEO services is competing against the incorrect rivals.
Is your firm niche-focused, or does it only provide a few services, such as Guest Posting or Technical SEO fixes? Your rivals will be somewhat different from those that offer completely managed SEO services.
The essential point here is to categorize your competitors according to the target audience you intend to serve. For example, pitching a competitive client who is seeking for Local SEO Services while my organization does not provide that service makes no sense.
Determine which rival poses the most threat to your SEO firm and ensure that they have potential clients looking for the services that your company provides.
Step 2: Snoop into the Competitor’s Customer Base
There are numerous reasons for a client’s dissatisfaction with their existing agency. This could be because your competition is a terrible communicator, hasn’t delivered results, or has used black hat SEO practises that have harmed the client.
Keep a close eye on the competitors’ online traffic channels and the conversions that occur. Keeping an eye on Google reviews is one of the simplest methods to do this. The majority of clients who are dissatisfied with your competitor’s SEO services resort to Google My Business Reviews to express their dissatisfaction.
Furthermore, review services such as Trust Pilot and Yelp will provide you with information on customers who are unhappy with your competitors’ service.
Step 3: Identify the Missed Opportunities and Provide Solutions
The clientele you separated are disappointed for a variety of reasons. If you want to entice them to your SEO services, you must first determine the causes for their dissatisfaction with your rival, and then offer the solutions they seek.
When making your pitch, make sure you include enough evidence to demonstrate that the services you provide are top-notch and high-quality. Furthermore, if you have case studies, blog posts, keyword research recommendations, and other assets that demonstrate how you successfully provided results, the client is more likely to choose your service.
Don’t be afraid to emphasize that you’ve successfully produced results to websites in the same niche as the one you’re contacting. If the decision-makers learn about your specific skill, there’s a good probability they’ll choose you.
Step 4: Showcase Your Expertise
It’s critical to persuade them that your firm delivers more value than its competitors. Sending a proposal that highlights the difficulties that are keeping their website from ranking on the first page is the greatest method to persuade an already warm client.
A proposal must be written while keeping in mind the difficulties they encountered when interacting with the previous agency. This can include on-page, off-page, and technical elements. You must explicitly address these difficulties in your plan and offer a remedy.
The customer pays little attention to a generic proposal that just cites the difficulties. This portion may have already been explained by your rival, and all they’re searching for now is an actionable answer.
Your proposal should stand out, with a list of potential solutions for each of the challenges that the client’s website is now experiencing. This may increase the client’s curiosity in trying out your service.
ALSO READ: Black hat SEO techniques in 2022 | Things to avoid
Step 5: Offer Better Customer Service
You’re in the zone where you have to keep them engaged now that you’ve completed the difficult work of snatching clients from your competition. Customer retention is something your competition failed to do, which is why you were able to steal their consumers. So make sure you don’t make the same mistake.
Providing clients with customized solutions is one of the simplest methods to improve customer service. You must make an attempt to convey information to clients in a variety of ways that will increase their return on investment. Ensure that the majority of this (at least in the beginning) is provided as a free add-on service. This adds to the value of the services you’re already providing.
The account managers must ensure that the clients’ hard-earned money is well spent by providing professional support for website difficulties. Ignoring the client’s worries may result in you losing the case. According to a Gartner analysis, decision-making variables such as pricing and the product or service itself will soon be surpassed by the customer experience.
Consider yourself a pioneer in the field of SEO. Digital marketing, like SEO, is a constantly evolving field. I prefer to refer to SEO as a toddler because there is a lot of maturing to be done in the future years. If you’re having trouble finding clients for your SEO firm, remember that this is just a blip on the radar; additional possibilities will present themselves in the coming years. You may take advantage of it if you stay up with industry trends and incorporate them into your marketing efforts. Try these ethical ways to grab clients from your competitors until then.