What is Pagination and Why to Use Them?

Websites, such as e-commerce sites, are required to employ numerous pages for easy navigation, greater reliability, and a better user experience and buyer’s journey. A site like Amazon would be unable to list all of the products on a single page.

If you have a lot of data on your site, such as a blog, it’s vital to break your graphs among pages to make them more readable.

What is Pagination?

What is Pagination
What is Pagination?

Pagination is a collection of pages that are linked together and contain similar content. Pagination, in simple terms, is the division and arrangement of website information on different subpages, and it entails an ordinal count of pages. Each page on the site has its own URL and is treated as a separate subpage.

Pagination is used to reduce the time it takes for a webpage to load. As a result, it has a significant impact on the site’s usability and, as a result, conversion. The longer potential buyers must wait for the graphics to load, the more likely they are to abandon the site.

Why use pagination?

Why use pagination
Why use pagination?

Improve user experience

Improve user experience
Improve user experience

If there is too much data or information on one page, the user may become confused. Pagination allows webmasters to work with content in smaller, more manageable chunks. On the front page of an e-commerce site, the product image, description, and price are displayed. If a user is interested in learning more about the product, he or she can click on the link to see an image, pricing, and a call to action. Pagination also makes it easier for consumers to find the information they’re looking for.

Effortless navigation

effortless navigation
effortless navigation

It aids in the navigation of the website for the user who intends to complete the course. Even when there aren’t any CTAs, pagination can help with navigation. When a user reaches the bottom of a page on a specific category, it’s normal for them to want to view more results. Wherever numbering is used, the user has the option of choose how many more pages they want to see. This provides them a sense of the data set as well. A user looking for variety will enjoy a big data set.

How does pagination influence SEO?

Pagination aids in the creation of excellent user experiences. Is it, however, beneficial or detrimental to SEO?

Bot crawlers must describe what content they must crawl, how frequently they must crawl the site, and how much help the site’s server can provide for the crawling process when it comes to sites with many pages. This is where the crawl budget hypothesis comes in.

Best Practices For Implementing Pagination:

Canonical URLs

Canonical URLs
Canonical URLs

Creating canonical URLs is a way to avoid duplicate content that is produced by posting the same text on many subpages. Canonical URLs inform Google robots about the site’s canonical links. By executing them, the bots will be informed as to which subpages should not be crawled.

The “no index” Tag

The “no index” meta tag can be used to prevent individual subpages from being crawled. Fixing it in the <head> of a subpage’s code will inform Google robots not to analyze the page and display it in the search results. The no-index tag is used on the following paginated pages, with the exception of the first page, in the same way that the robots.txt file is used.

rel=”prev” And rel=”next” Attributes

This recommendation is primarily for websites that do not have internal duplicate content. The rel=”prev” and rel=”next” attributes must be used if your website includes sections that can be classified in a way that ensures that each page has unique information and items.

MUST READ: How to do SEO Competitor Analysis?

Because these properties notify specific subpages, you shouldn’t prevent Google robots from crawling your subpages in this scenario. As a result, the first page and beginning of the text are displayed in the search results.

If necessary, combine canonical URLs with the rel=”prev” and rel=”next” properties. Individual subpages should have them in their HTML or HTTP headers. As an example, consider the HTML code for a normal clothes store and the crop tops category:

The attribute on the first page that shows the next subpage:

<link rel=”next” href=”clothing.store.com/crop-tops-2″/>

The attributes on the second and each subsequent page that indicate the previous and next subpage:

<link rel=”prev” href=”clothing.store.com/crop-tops-1″/>

<link rel=”next” href=”clothing.store.com/crop-tops-3″/>

The attribute on the last page that indicates the previous subpage:

<link rel=”prev” href=”clothing.store/crop-tops-9″/>



You should also pay attention to user-friendly and convenient pagination. Concentrate on elements such as:

The size of links: People who are elderly or visually impaired can now use the Internet. Furthermore, many visitors access websites via mobile devices, and pages with extremely low numbers will be considered useless.

ALSO READ: 10 Essential On-Page SEO Factors You Need to Know

The space between links to page numbers: Due to the limited space between the links, being unable to click on a certain page you want to browse may drive people up the wall. Ensure that both mobile and desktop users can navigate your site with ease.

Highlighting the page number the user is currently browsing: This informs the visitor of how many product pages they’ve previously visited and how many remain.

Navigation bars: Provide page navigation bars such as “next,” “previous,” “first,” and “last.” Users will find it much easier to traverse the site because they will be able to open another subpage or jump to the beginning or end of the list at any time.


Pagination refers to the numbering of pages, which is beneficial to both users and search engine robots. It also implies that webmasters can control web crawlers and potential clients that visit their site. Learning all of the above-mentioned approaches will enable you to conduct pagination appropriately. As a consequence, your site’s usability improves without producing any problems that could harm your ranking in the search results.

Leave a Comment