SSL stands for Secure Sockets Layer and is a certificate that has recently become a standard of online security. Websites are only considered safe to visit these days if they use SSL and HTTPS to protect your data. SSL is important not just for data security, but it also has a significant impact on Search Engine Optimization (SEO), allowing websites to rank higher.
The main benefits of using SSL certificates are:
- Protection of Customer Data
- Protects from Google Warning
- SSL Boost Website SEO Rankings
- It Increases Customer Trust & Revenue
- Avoids unethical Attacks
- Helps in Regulatory Compliances
Obtaining an SSL certificate and installing it on a website is not difficult. It also doesn’t necessitate any routine maintenance or setup. Your website will become more secure and block-free once you’ve implemented it.
Here, we’ll discuss SSL certificates and how they can help your website’s rating.
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SSL Certificates serve two critical services. First, they validate the website’s legitimacy and inform the user that it is not a phishing attempt or something else malicious. Second, it encrypts the data sent back and forth between your website and its visitors.
Most websites use SSL certificates, and browsers that display a secure icon (padlock) in the address bar for domains with valid certificates can be confirmed. This website’s URL also begins with “https” rather than the standard “http.”
As a result, if a website has both, it signifies that your data is being delivered through a secure connection. As previously said, obtaining an SSL certificate and installing it on a website is not difficult. There are both free and premium versions accessible, but the crucial thing to remember is that whether you choose the free or paid version, your website will reap some significant benefits. Some of the most important advantages of the SSL certificate are listed below.
Top 5 benefits of SSL Certificate
Protection of Customer Data
It’s a crowded market, and everyone is eager for consumer data and leads to expand their reach and attract new clients. Many companies are willing to buy this information, and websites with a large number of visitors may be the greatest place to find it. In this tech-oriented world, customer data such as IDs, passwords, credit/debit card details, phone numbers, activities, and email addresses are like pearls. As a result, the company cannot afford to take a chance with client data protection.
The SSL Certificate adds a layer of security to the process. It encrypts data communicated or exchanged between visitors and the website, or more precisely between the server and the browser. It protects and secures data.
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Protects from Google Warning
Google encourages smart work but frowns on unethical activity, and user data security has recently been a top priority for the company. Google, with its regular upgrades, is attempting to make the internet a safer place. If a user visits an unsecured and immoral website, it displays a security alert. With Chrome 70, which was released on October 17, 2018, Google improved its security features and began displaying security warnings for websites that did not use HTTPS or SSL certificates. As a result, implementing SSL will keep your website accessible to users while also preventing potentially dangerous alerts.
SSL Boost Website SEO Rankings
In 2014, Google added HTTPS as a ranking criteria; if your website has an SSL certificate, it will be regarded as safe, and a trust indication will appear in the address bar.
Such a trust indicator might assist you in increasing website traffic and improving your SERP ranking. Some SEO gurus have already discussed the relevance of SSL certificates in their articles, so installing them appears to be advantageous in some way.
It Increase Customer Trust & Revenue
The Trust Indicator, which appears in the browser’s address bar, helps customers trust the website. Customers can buy things and provide their information without fear of their information being misused. It also enables website owners to experiment with new and better ways to convert users into paying clients.
It Avoids unethical Attacks
The risk of being attacked is increasing in this tech-oriented era, when people spend half of their time online, and the frequency of Phishing, MITM assaults, and other types of attacks are on the rise, thus safeguarding the website is necessary to avoid such an attack. Installing an SSL certificate on your website is an excellent first step.
It’s worth noting that having a trust icon on a clone website is really difficult, therefore SSL is a vital step in keeping things secure on the internet.
SSL Helps in Regulatory Compliances
To meet Payment Card Industry (PCI) compliance standards, an online firm must have at least a 128-bit SSL certificate with adequate encryption. The website must also have an SSL certificate from a trusted provider, according to PCI.
Let’s look at the different types of SSL certificates once we’ve looked at the benefits of SSL certificates.
Types of SSL Certificate
EV SSL Certificate:
Extended Validation SSL certificates, or EV SSL certificates, are the greatest level of authenticity and involve a thorough verification process. Only EV SSL certificates display a green address bar, which is used by e-commerce and payment gateway websites.
OV SSL Certificate:
Organization Validated SSL Certificates (OV SSL) is an acronym for Organization Validated SSL Certificates. It is only available to websites that have passed a rigorous validation process. The Certifying Authority (CA) confirms the company’s identification, and the information is stored in the certificate information.
DV SSL Certificate:
Domain Validated SSL certificates, often known as DV SSL certificates, are the most basic SSL certificates available for keeping your website secure. It’s definitely one of the cheapest SSL certificates on the market.
Wildcard SSL Certificate:
A wildcard SSL certificate works in the same way as a single-domain certificate. It is, however, capable of safeguarding all of the subdomains on your network. It saves both money and administrative time.
Multi-Domain SSL Certificate:
It’s a single certificate that may secure numerous domains and subdomains, as the name implies. The cost of a Multi-Domain SSL Certificate is low, and it can protect up to 99 additional domains.
After learning about the benefits and varieties of SSL certificates, you’re certainly aware of how vital they are for websites and their rankings. Secure our website with an SSL certificate immediately to enhance customer trust, revenue, and user traffic while avoiding a Google warning.