Periodic Table of SEO Success in 2023

SEO is a jumble of elements that impact how your website ranks on Google’s SERPs, both old and new, constant and ever-changing (search engine results pages). And if you’ve ever struggled to keep track of them all, we’re here to assist you SEO Success Factors.

SEO periodic table
SEO Periodic Table

With this quick and easy periodic table of SEO Success Factors, you’ll know exactly what you need to do to get seen online and convert more website traffic.

SEO Success Factors

Our SEO periodic table is divided into eight primary elemental categories, each of which has a significant impact on your search rankings. Let’s take a closer look at each of them:

SEO Success Factors
SEO Success Factors

Group 1 – On page SEO

One of the most significant parts is on-page SEO, which involves optimising your web pages for both people and search engines. Here are some of the most crucial things to keep in mind when doing on-page SEO.

On page SEO
On page SEO

Meta Title

The first thing a user sees on a search engine results page is the title tag, which specifies what the page is about (SERP).

Meta Description

Following on from the titles, the meta description provides an overview of the webpage’s content. Creating concise, to-the-point page descriptions informs users and Google about the content of your website.

Web Page Structure

Your pages should be well-organized, with appropriate headings, links, and graphics.

Header Tags

Any site owner or web publisher’s list of SEO tasks should include H1, H2, and H3 tags. If at all feasible, incorporate keywords in them.


One of the most essential parts of On-Page SEO is URLs. A well-structured URL structure for a website might aid SEO. It’s critical to keep URLs simple and concise.

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Internal Links

Internal linking is one of the most basic on-page procedures. This is important since it allows Google to find other pages on your site.

Image Optimization

On-page optimization includes image optimization as well. Ensure that the photos used on a website do not slow down the site or detract from the user experience.

Group 2 – Technical SEO

SEO success factors - technical SEO
SEO success factors – technical SEO

Another essential aspect of SEO is technical SEO, which is used to improve the structure of a website so that search engines can properly crawl and index pages.

Site Structure

You should have a suitable site architecture for an excellent user experience. Users should not get lost or confused while searching for information on your website, thus it should be simple to navigate.


If search engines are to index your website’s pages and calculate their search rankings, they must be able to crawl it easily. A thorough and constantly updated sitemap can help you achieve this. It’s also a good idea to block any undesired pages in your robots.txt file by declaring that they shouldn’t be crawled.

Mobile Responsive

Because nearly everyone owns a smartphone, you must make your website mobile-friendly. Make sure your desktop and mobile versions of your website are identical. To test your site’s performance on mobile devices, utilise the Google Pagespeed Insights tool.


Nobody enjoys being kept waiting while browsing a website. To ensure that your sites load quickly on both desktop and mobile devices, invest in a server with a low uptime.


To demonstrate your trustworthiness, switch from HTTP to HTTPS hosting.


Accelerated Mobile Pages (AMP) reduces page loading time and bounce rate while enhancing adaptability to multiple browsers and mobile-friendliness.


This is primarily about geo-targeting, or optimising your website for specific regions. As a result, customise your content based on the country where your user(s) are located. Hreflang tags, X default tags, international keyword research, and other best practises are all engaged here.


When a webpage is added to a SERP, a schema is added to indicate what it is and how search engines should understand it.

Core Web Vitals

We’re hearing a lot about core web vitals these days, how crucial they are, and how they’ll affect rankings. The main focus of Core Web Vitals is on how quickly your page loads and how users interact with it.

Mobile-first Indexing

As we all know, mobile-first indexing was implemented for all websites in 2019. Google uses your mobile version website for indexing and ranking, which is known as mobile-first indexing.


Pagination is mostly used to reduce the time it takes for a page to load. The fundamental goal of pagination is to improve the user’s experience and make navigation easier.

Group 3 – User

While the purpose of SEO is to get your site to rank high in Google’s SERPs, the ultimate goal is to have more users visit your site and return again and again. The table below will assist you in determining this crucial SEO periodic table factor.

Group 3 – User
Group 3 – User

User Interface

In SEO, user interfaces and user experiences are crucial. The user interface (UI) refers to how users interact with your web pages on various devices.

User Experience

Put yourself in your user’s shoes and make sure their time on your site is enjoyable and productive. Make it simple for people to find what they’re looking for — good internal linking and navigation techniques are essential for this.

User Intent

Because most users aren’t particularly expressive, their search intent may differ from their actual search query. Consider this while writing material, and incorporate LSI (Latent Semantic Indexing) keywords and synonyms into longer pieces.


Cookies are used to track user behaviour and analyse the number, duration, and type of visits they make.

Dwell Time

The amount of time a user spends on a website has a substantial impact on its performance. In layman’s terms, dwell time refers to how long a visitor or user spends on your website. The longer a user stays on a website, the better.

Group 4 – Off-Page SEO

A high number of sites referring to yours indicates to Google that you are trustworthy. Link-building is one of the most crucial aspects of SEO, and here’s how to go about it properly:

Off-Page SEO
Off-Page SEO


Having a large number of sites connect to you is a fantastic start, but you must ensure that you only allow relevant links from well-known, high-authority sites.

Linking Text

Sites use links to recommend or vouch for other sites they enjoy. Webmasters must gain links from high-quality sites that employ the same or similar keywords as the periodic table element in SEO.

External Links

The higher the number of high-quality external links pointing to your website, the better your chances of ranking well.

Link Intersect

Link intersect is a link-building approach that allows you to track the backlink profiles of your competitors.

Reclaim Links

Another link-building approach is link reclamation, which involves locating and fixing broken links on your website.

Group 5 – Keywords


Search Queries

Conduct comprehensive keyword research on terms that are related to your domain using the Google Keyword Planner. You may personalise your SEO campaign to your specific needs and be confident in its effectiveness.

Keywords Frequency

It refers to how many times your keywords should occur in the material, as the name implies. To prevent a Google penalty, double-check the frequency of your keywords before publishing your content.

Long Tail

Long-tail keywords are terms with a low amount of searches. Long-tail keywords have the potential to deliver massive quantities of traffic to your site.

LSI Keywords

In the material, LSI (Latent Semantic Indexing) keywords are combined with focus keywords.

Group 6 – Content

When it comes to creating an outstanding online presence, content is king. This is, however, easier said than done, as Google has a vast list of criteria against which it evaluates the content of a site or page. When writing new content for your website, remember to keep the following tips in mind:


Your material will fail if your users are not engaged. To keep them captivated, experiment with newer themes, information distribution methods, intonation, and so on.


Users will return to your site more often if your content is original and appealing. To reach out to your target audience, use images, video, and audio as your weapons of choice.

Error Free

Your first objective should be to create grammatically correct, wholesome text that is free of spelling and punctuation errors.

Updated content

There’s a reason why content is so crucial. Your site’s content must be current and helpful in order for users to find it useful.


Before you begin writing, finish your homework. Getting your facts straight will save you the embarrassment of later retractions or corrections, as well as demonstrate to your readers that you know what you’re talking about.


Users and site visitors are constantly searching for answers to their numerous queries or questions. Find out what your target audience wants to know and write about it by visiting online customer forums, competition blogs, and so on.


Users will return to your site more often if your content is original and appealing. To reach out to your target audience, use images, video, and audio as your weapons of choice. However, you must remember to add text alternatives to such non-text information using the alt property.


Every piece of material you write will enhance your reputation, so give it careful consideration. Furthermore, sites that operate in the same way for years will help to create a sense of familiarity and consistency.


Expertise refers to advanced abilities or knowledge in a specific sector. While there are two categories of experts: professional or formal experts and everyday experts, Google uses expert-written material as a ranking criteria.

Professional or formal experts, as their name implies, have years of formal training and/or on-the-job or industry experience and are thought to be the best in their profession. On the other hand, everyday experts build on personal knowledge but lack the formal or educational qualifications of a formal/professional expert.


It’s all about reputation when it comes to authority. When a huge amount of people visit your website, you know you’re an expert on the subject. The simplest method to achieve this is to state the author’s and sources’ credentials openly.

free meta tag generator
free meta tag generator


This is important because users should feel comfortable while on your site; thin and substandard material will make them wonder if you care about them. You should have a clear Contact Us page with all the relevant information, testimonials, and so on to develop trust.

Content Archive

On your website, you should have a lot of material. A content archive will aid in increasing your website’s visibility.

Group 7 – Local SEO

Local SEO
Local SEO


GMB (Google My Company) is a platform that allows you to create and manage your internet business listing if you serve a local area.

Local Links

Earn as many quality local links as possible because they are a vote of confidence that Google cannot ignore.


With positive reviews and ratings, you have a better chance of performing highly in local listings.


Improve your Google My Business listing by including consistent NAP (name, address, and phone) information.

Local Citations

You should submit accurate NAP on all business directories in order to rank your website in local listings.

Group 8 – Negative SEO


Cloaking is when you show search engines sites that aren’t the same as the ones you show human visitors, and it’s something Google frowns on because it’s a shady approach to boost your organic search rankings.

Intrusive Interstitial

If you are a user and a pop-up ad appears on a website, you will immediately abandon that page. Interstitials are pop-up advertisements that prevent users from engaging with the website.

Black Hat

Black Hat SEO is a collection of unethical tactics used to boost one’s ranking in Google search results. These methods are known as black hat since they violate Google’s standards.

Fake Reviews

Fake reviews are used to inflate the number of positive evaluations for your products or services. Google has already issued a warning to SEOs about phoney reviews.

Keyword Cannibalization

You end up competing with yourself when you utilise the same term on different pages. This will have a negative influence on your keyword rankings.
Duplicate Version

Duplicate Version

Your website should always have one version. This can happen when you switch from non-www to www or HTTP to HTTPS on your website. Always double-check that your website is only available in one version.


On both the desktop and mobile versions of your website, the content should be the same. On both the desktop and mobile versions of your site, you should avoid any inconsistencies.

Scraped Content

Content should be well-researched and prepared in order to provide value to your users. Do not simply copy and paste content from other websites onto your own.

Doorway Pages

These are pages that have been made expressly for specific search queries. User experience is harmed by doorway pages.

Future of Online Marketing

While traditional textual content is educational, engaging, and beneficial to search engine results, there are a few additional types of content that are rapidly gaining favour among today’s consumers. Here are a few tips to help you learn more about this section of the SEO periodic table:

Voice Search

Did you know that nearly 41% of adults and 55% of teens prefer and use voice searches on a daily basis? If you’re tailoring your content for this search area, keep the following list of dos and don’ts in mind:

  • Include succinct responses to frequently asked queries in your content.
  • A voice-search FAQ area on your website is a must-have.
  • Write material that seems natural and is written in simple, conversational language.
  • Aim for the highlighted snippet position in Google organic search.
  • Long-tail keywords should be used in larger content.
  • Create information that even a 15-year-old can understand.
  • Make sure your website is quick to load.
  • Optimize for searches that include the terms “near me” in the keywords.

Video Search

Videos are quickly becoming the preferred form of entertainment and instruction for millions of people all over the world. YouTube, a free video-sharing platform with over a billion users (more than a third of the internet population), receives over 100 hours of video per minute! Here are a few easy tips to help you get your video search on:

  • Include a transcript of the video.
  • Users are more likely to play videos that have interesting thumbnail images.
  • Your video’s titles, descriptions, and tags are just as crucial as any other SEO factor.
  • Make sure your video is on a page that is related to it – it won’t look good if it looks out of place or doesn’t fit in with the website’s overall theme.
  • Google normally only indexes one video per page, so put the video you want to rank at the top of the page.
  • Use the VideoObject schema.

Image Search

Images are effective visual aides that help people pay attention. Keep the following pointers in mind the next time you add image-heavy content to your website:

  • The image you choose for a page must be relevant to the general subject and topic of the text on that page.
  • Image alt tags are important since they aid Google’s indexing of your sites and images.
  • Rather than using an image-hosting directory, try to have your photos hosted on your own domain.
  • Keyword-rich picture file names will provide search engines a good notion of what your photographs and pages are about.
  • When linking to your photographs, you must use relevant anchor texts.
  • Make a sitemap for images.
  • For your photos, use schema markup that is applicable.
  • For your picture pages, consider using lazy loading and browser caching.
  • For best efficiency, use a reliable content delivery network (CDN).

Google Discover

Google Discover is a content suggestion engine that is tailored to you. Google Discover is one of three major adjustments in Google’s search strategy over the next two decades. Moving from a ‘Query’ to a ‘Query-less’ means of acquiring information served by Google find is one of these basic shifts.

The transition from answers to journeys and the shift from text to a more visual approach of accessing information are the other two developments.


Natural Language Processing (NLP) is an acronym that you should be aware of. Optimize your material from the point of view of the user. The more you write from a user’s perspective, the greater your chances of ranking.


Our SEO periodic chart is useful for any SEO practitioner, whether experienced or inexperienced, since it provides a fast overview of current search marketing trends. While successful SEO takes time, the elements listed above will assist you in creating a useful checklist for yourself or your team of webmasters and SEO experts.

What are your thoughts on the SEO periodic table we created? Tell us in the comments section.

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